Pragmatic Energy

Gen Z responds to high-performance, low-ritual caffeine

Implications - In the context of consumption, Generation Z's diminishing attention span has manifested in a risen interest in Soylent, snack-like mini-meals, and desire for high-performance, low-ritual energy. Though this is due in part to a need for hyper-convenience, this desire for minimalist consumption also signifies the opposing values of Generation Z to Millennials in a preference for performance over lifestyle.
SCORE 7.1
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61,158 Total Clicks
Jun 16 - Feb 18
This Month and Warm
Lifestyle
Featured Examples
Functional Sparkling Beverages - GLOW Beverages Now Makes Drinks to Boost Hydration and Energy
SCORE 9
This Month and V. Hot 690 Clicks Pub: Feb 8, 18
Functional Sparkling Beverages
GLOW Beverages Now Makes Drinks to Boost Hydration and Energy
The effervescent quality of a sparkling beverage is often seen as a key selling feature, but GLOW Beverages is now offering functional benefits to consumers through its all-new GLOW Sparkling... [More]
Organic Energy Drinks - PepsiCo's Expanded Amp Energy Range Introduces Better-for-You Options
SCORE 6.7
This Year and Warm 696 Clicks Pub: Sep 1, 17
Organic Energy Drinks
PepsiCo's Expanded Amp Energy Range Introduces Better-for-You Options
To build upon its existing Amp Energy beverage range, PepsiCo recently introduced Amp Energy Organic, which features four fruit-inspired flavors that are USDA-certified organic and made with just... [More]
Energizing Bottled Water - 'Water Joe' is a Zero-Calorie Beverage Infused with Tasteless Caffeine
SCORE 7.2
This Month and Warm 217 Clicks Pub: Feb 17, 18
Energizing Bottled Water
'Water Joe' is a Zero-Calorie Beverage Infused with Tasteless Caffeine
Water Joe prides itself on offering what it calls “energy at its simplest form,” which is just water and caffeine with no added sugars, sweeteners, colors or flavors. The responsibly... [More]
Oxygenated Water Shots - OXiGEN's Shot Amplifies the Benefits of Drinking Oxygenated Water
SCORE 4.4
Average 997 Clicks Pub: Jun 20, 16
Oxygenated Water Shots
OXiGEN's Shot Amplifies the Benefits of Drinking Oxygenated Water
OXiGEN’s oxygenated beverage products were designed to support health and wellness in a highly concentrated format. OXiGEN water comes in a full-size water bottle format, as well as a shot-... [More]
Chewable Coffee Cubes - Each of Go Cubes' Bite-Sized Products Equals Half a Cup of Coffee
SCORE 6.2
This Year and Warm 505 Clicks Pub: Oct 6, 17
Chewable Coffee Cubes
Each of Go Cubes' Bite-Sized Products Equals Half a Cup of Coffee
Go Cubes is a brand specializing in bite-sized coffee cubes that give consumers a caffeine kick while on the go. Replacing their morning cup of coffee, each Go Cubes piece resembles a sugar cube and... [More]
Chewable Energy Supplements - The Glukos Energy Tablets Are Vegan-Friendly and Caffeine-Free
SCORE 3.6
Mild 883 Clicks Pub: Sep 20, 16
Chewable Energy Supplements
The Glukos Energy Tablets Are Vegan-Friendly and Caffeine-Free
Energy supplements are most common in beverage or edible bar form, but Glukos has come up with an innovative alternative in the form of energy tablets that you can place in your cheek and enjoy an... [More]
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