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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,233 more

Pragmatic Energy

Gen Z responds to high-performance, low-ritual caffeine

Implications - In the context of consumption, Generation Z's diminishing attention span has manifested in a risen interest in Soylent, snack-like mini-meals, and desire for high-performance, low-ritual energy. Though this is due in part to a need for hyper-convenience, this desire for minimalist consumption also signifies the opposing values of Generation Z to Millennials in a preference for performance over lifestyle.
Workshop Question — How could your brand provide consumers with a "bite-sized" version of your current offering?
5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
8 Featured, 68 Examples:
104,511 Total Clicks
Date Range:
Jun 16 — Feb 18
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Functional Sparkling Beverages
Functional Sparkling Beverages
GLOW Beverages Now Makes Drinks to Boost Hydration and Energy
The effervescent quality of a sparkling beverage is often seen as a key selling feature, but GLOW Beverages is now offering functional benefits to consumers through its all-new GLOW Sparkling... MORE
Organic Energy Drinks
Organic Energy Drinks
PepsiCo's Expanded Amp Energy Range Introduces Better-for-You Options
To build upon its existing Amp Energy beverage range, PepsiCo recently introduced Amp Energy Organic, which features four fruit-inspired flavors that are USDA-certified organic and made with just... MORE
Oxygenated Water Shots
Oxygenated Water Shots
OXiGEN's Shot Amplifies the Benefits of Drinking Oxygenated Water
OXiGEN’s oxygenated beverage products were designed to support health and wellness in a highly concentrated format. OXiGEN water comes in a full-size water bottle format, as well as a shot-... MORE
Energizing Bottled Water
Energizing Bottled Water
'Water Joe' is a Zero-Calorie Beverage Infused with Tasteless Caffeine
Water Joe prides itself on offering what it calls “energy at its simplest form,” which is just water and caffeine with no added sugars, sweeteners, colors or flavors. The responsibly... MORE
Chewable Coffee Cubes
Chewable Coffee Cubes
Each of Go Cubes' Bite-Sized Products Equals Half a Cup of Coffee
Go Cubes is a brand specializing in bite-sized coffee cubes that give consumers a caffeine kick while on the go. Replacing their morning cup of coffee, each Go Cubes piece resembles a sugar cube and... MORE
Chewable Energy Supplements
Chewable Energy Supplements
The Glukos Energy Tablets Are Vegan-Friendly and Caffeine-Free
Energy supplements are most common in beverage or edible bar form, but Glukos has come up with an innovative alternative in the form of energy tablets that you can place in your cheek and enjoy an... MORE
Caffeinated Chewing Gums
Caffeinated Chewing Gums
Energy Bombs' New Caffeine Gums are Infused With Essential Vitamins
Energy Bombs’ new caffeine gum product is designed to revolutionize the world of energy supplementation with its trailblazing new Energy Chewing Gum products. Available in Mint and Cinnamon... MORE
Superlatively Strong Coffee
Superlatively Strong Coffee
The 'Ass Kicker' from Viscous Coffee Contains 5 Grams of Caffeine
The ‘Ass Kicker,’ a coffee option from Adelaide, Australia’s ‘Viscous Cafe,’ contains as much caffeine as more than 80 normal cups of coffee. A large cup of Ass... MORE

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Sleep Supplement Beverages
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Collagen-Enriched Protein Waters
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Hydrating CBD-Infused Drinks
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Caffeinated Sparkling Water
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Caffeinated Cocktail Events
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The Hydrive Energy Water Drinks Contain No Sugar or Calories
Energizing Protein Supplements
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This Supplement Offers Both a Caffeine Kick and a Protein Boost
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Non-Caffeinated Energy Gels
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Glucose-Infused Energy Tablets
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