POM Wonderful is known for being one of the most popular brands of pomegranate juice on the market that also offers fresh fruit, teas and concentrates. POM also makes 100% Juice in Pomegranate Cherry and Pomegranate Blueberry flavors, but its newest offering is an exploration into new territory.
Juice Blends are a new kind of product from POM Wonderful that combine its classic pomegranate juice with coconut water and fruit purees. The three product types include Coconut, Mango and Hula, which is a blend made with pineapple juice. These playful bottles put a unique spin on the design of POM's iconic pomegranate juice bottles by replacing the bottom bubble with a design to represent the essence of each flavor.
Across the food and beverage industry, brands are adding interest to single-ingredient products by offering exotic flavor experimentation.
What's Driving This Trend
- Flavored Juice Blends
- Opportunities to infuse traditional juices with innovative flavor combinations like coconut, pineapple, and mango.
- Packaging Design Innovation
- Opportunities to update packaging designs and incorporate unique visual elements like playful bottle designs to differentiate products.
- Ingredient Experimentation
- Opportunities to test and create new product offerings by introducing exotic ingredients into existing product lines.
Who This Affects Most
- Beverage Industry
- New opportunities for brands to expand product lines and differentiate offerings by experimenting with flavors for juice blends.
- Packaging and Design Industry
- Opportunities for brand differentiation and product innovation through playful packaging designs, like unique bottle shapes or graphic elements to represent flavor profiles.
- Food Industry
- Opportunities for brands to experiment with exotic ingredients to create unique and differentiated product offerings that appeal to consumers seeking novel flavors.
