Category
Lifestyle
Assisted Choices
Trend cluster
Category
Algae
Obsession
Algae is embraced as a supplement and ingredient for health.
3.0
Trend score
Trend
What is the Algae Obsession trend?
Algae Obsession: As consumers look for ways to up their nutritional intake naturally, many are embracing products and recipes that bring algae to the forefront in order to take advantage of its healthful benefits. In addition to highlighting the experimental tastes of the healthy consumer, this progression demonstrates a continued desire to incorporate superfoods into traditional food and beverages to make them halfway healthy.
Trend themes
Themes within the Algae Obsession trend
Three behaviours holding the trend together01
Algae as Superfood
With health and wellness rising as lifestyle values, consumers are turning towards algae as a superfood to be integrated in various food and beverage forms.
02
Innovative Health Tonics
New health tonics are being developed with nutrient-rich organic ingredients like algae, herbs, and fresh fruits and vegetables.
03
Algae-Based Beverages
Beverages featuring algae as a key ingredient are gaining popularity among health-conscious consumers.
Industry implications
What the Algae Obsession trend means for industry
Where the trend changes the playbookFor
Food and Beverage
Incorporating algae or algae-derived products in food and beverage industry has the potential to increase the nutritional value of products and give an edge in the competitive market.
For
Health and Wellness
The integration of algae as a superfood supplement in health and wellness sector has the potential to offer unique health benefits to consumers.
For
Nutraceuticals
Algae-based nutraceutical supplements can be developed and marketed as innovative products to consumers seeking health benefits from natural sources.
Workshop question
Where can you add extra value to your offering in order to entice a wider consumer base?
Trend signals
Trend signals for Algae Obsession
Trend score 3.0 out of 10, from popularity 40%, activity 42%, freshness 8%.
Popularity40%
Activity42%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Algae Obsession trend
5 featured examples from Feb 11, 2016 to Jan 25, 2017CategoryUnique
Blue Algae Lattes
Matcha Mylkbar's 'Smurf Latte' Has a Strange Sweet and Sour Taste
Opportunity for cafes to differentiate themselves by offering unique and visually appealing drinks like the 'Smurf Latte' that can attract customers seeking novel dining experienc…
CategoryLifestyle
Seed-Based Smoothies
Juice Shop's '5 Seed' Smoothie is Made from Superfood Stars
The beverage industry can explore introducing seed-based beverages to cater to health-conscious consumers seeking nutritious and delicious options.
CategoryLifestyle
Carbonated Algae Drinks
'Helga' is a Healthy Green Drink Made from Chlorella
The beverage industry can explore the potential of using algae as an alternative ingredient and tapping into the growing demand for healthier and environmentally-friendly drinks.
CategoryLifestyle
Herbal Algae Tonics
The I Have Strength Serum is an Energizing Liquid Daily Function Support
The natural health product industry can explore the development of health tonics and internal health supplements to cater to consumers seeking convenient ways to improve their ove…
CategoryLifestyle
Algae Noodle Soups
Kipposhi's 'Clear Chicken Soup Blue' is Made with Spirulina and Ramen
The food and beverage industry can explore new ways to incorporate algae as an ingredient and create visually appealing products with unconventional flavors.
