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Compact Athleticism

On-the-go physical activity ushers in the new wellness wave

Implications - Health and wellness is on its way to becoming a trillion-dollar industry. This is because of its rising popularity as a status symbol in the social media age. Thus, new iterations of share-worthy wellness initiatives can be observed, such as portable sports gear that maximizes on any opportunity to be (and more importantly, appear) active.
Workshop Question - What is one aspect of your offering that can be streamlined to integrate more seamlessly into your consumer's day to day routine?
Trend Themes
1. On-the-go Fitness - The rising popularity of on-the-go fitness has led to a demand for portable fitness gear.
2. Ultra-compact Design - The trend towards ultra-compact designs has led to the creation of packable surfboards, portable basketball nets, and travel-ready yoga mats.
3. Function Meets Fashion - The combination of functionality and fashion has led to the creation of travel-ready sportswear that is both practical and stylish.
Industry Implications
1. Fitness - Fitness companies can benefit from designing portable fitness gear that can be easily taken on-the-go.
2. Travel - The travel industry can leverage the trend towards packable and ultra-compact designs, creating products that are easily portable for consumers on the go.
3. Sporting Goods - Sporting goods companies can create modular designs that allow for easy transport and customization, such as the 2PRT Surfboard and the Blacknet Basketball Net.
5.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 53 Examples:
240,425 Total Clicks
Date Range:
Nov 15 — Oct 17
Trending:
Hot
Consumer Insight Topics:

Featured Examples

Compact Longboard Designs
Compact Longboard Designs
The Elos Longboard Was Designed to Be as Portable as Possible
‘Elos’ is a skateboard that was designed to be convenient for urban commuters to use. The product is not only designed for those who are familiar with longboarding or skateboarding,... MORE
Packable Sportswear Concepts
Packable Sportswear Concepts
Kim Jones Joined with Nike Again to Expand on Its Travel-Ready Line
Following up a previous collaborative release of travel-ready sportswear that was made with the summer’s Rio athletes in mind, British fashion designer Kim Jones helped Nike to increase its... MORE
Packable Modular Surfboards
Packable Modular Surfboards
The 2PRT Surfboard Features a Two-Piece Design for Easy Travel
The 2PRT Modular Surfboard has been designed with a two-piece composition that will enable users to travel more freely with it for a more freestyle experience. The surfboard features the ability to... MORE
Travel-Ready Yoga Mats
Travel-Ready Yoga Mats
The 'YOGO' Portable Yoga Mat Features a Built-In Carrying Strap
Portable yoga mat designs are often sold separately from carrying bags or straps, which can come at a high cost, but the YOGO Mat Ultralight 2.0 was designed to be an affordable all-in-one solution... MORE
Ultra-Thin Yoga Mats
Ultra-Thin Yoga Mats
The Travel Mat by Yoga Design Lab Saves Space with a Foldable Design
Lugging around a yoga mat can be a bulky affair and inconvenient for consumers constantly travelling with their practice gear. The Travel Mat designed by the Yoga Design Lab offers a stylishly... MORE
Portable Basketball Nets
Portable Basketball Nets
The Blacknet Basketball Net is Designed to Upscale Public Facilities
The majority of urban basketball courts no longer have basketball nets or they never did in the first place, so the Blacknet Basketball Net is the portable means of adding your very own without... MORE

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