On-the-go physical activity ushers in the new wellness wave
Implications - Health and wellness is on its way to becoming a trillion-dollar industry. This is because of its rising popularity as a status symbol in the social media age. Thus, new iterations of share-worthy wellness initiatives can be observed, such as portable sports gear that maximizes on any opportunity to be (and more importantly, appear) active.
Workshop Question - What is one aspect of your offering that can be streamlined to integrate more seamlessly into your consumer's day to day routine?