Category
Lifestyle
Assisted Choices
Trend cluster
Category
Compact
Athleticism
On-the-go physical activity ushers in the new wellness wave.
5.1
Trend score
Trend
What is the Compact Athleticism trend?
Compact Athleticism: Health and wellness is on its way to becoming a trillion-dollar industry. This is because of its rising popularity as a status symbol in the social media age. Thus, new iterations of share-worthy wellness initiatives can be observed, such as portable sports gear that maximizes on any opportunity to be (and more importantly, appear) active.
Trend themes
Themes within the Compact Athleticism trend
Three behaviours holding the trend together01
On-The-Go Fitness
The rising popularity of on-the-go fitness has led to a demand for portable fitness gear.
02
Ultra-Compact Design
The trend towards ultra-compact designs has led to the creation of packable surfboards, portable basketball nets, and travel-ready yoga mats.
03
Function Meets Fashion
The combination of functionality and fashion has led to the creation of travel-ready sportswear that is both practical and stylish.
Industry implications
What the Compact Athleticism trend means for industry
Where the trend changes the playbookFor
Fitness
Fitness companies can benefit from designing portable fitness gear that can be easily taken on-the-go.
For
Travel
The travel industry can leverage the trend towards packable and ultra-compact designs, creating products that are easily portable for consumers on the go.
For
Sporting Goods
Sporting goods companies can create modular designs that allow for easy transport and customization, such as the 2PRT Surfboard and the Blacknet Basketball Net.
Workshop question
What is one aspect of your offering that can be streamlined to integrate more seamlessly into your consumer's day to day routine?
Trend signals
Trend signals for Compact Athleticism
Trend score 5.1 out of 10, from popularity 67%, activity 78%, freshness 8%.
Popularity67%
Activity78%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Compact Athleticism trend
6 featured examples from Nov 24, 2015 to Oct 4, 2017CategoryEco
Compact Longboard Designs
The Elos Longboard Was Designed to Be as Portable as Possible
The Elos skateboard design presents an opportunity for skateboard manufacturers to create more compact and portable skateboards.
CategoryLifestyle
Packable Sportswear Concepts
Kim Jones Joined with Nike Again to Expand on Its Travel-Ready Line
The fashion industry can explore the potential of packable sportswear concepts and travel-ready alternatives to address the needs of fashionable and practical travelers.
CategoryLifestyle
Packable Modular Surfboards
The 2PRT Surfboard Features a Two-Piece Design for Easy Travel
Disruptive innovation opportunity: Integrate innovative materials and designs into outdoor gear to enhance portability and convenience, appealing to adventure enthusiasts and freq…
CategoryLifestyle
Travel-Ready Yoga Mats
The 'YOGO' Portable Yoga Mat Features a Built-In Carrying Strap
Companies in the fitness equipment manufacturing industry can explore the creation of portable yoga mats with innovative features.
CategoryLifestyle
Ultra-Thin Yoga Mats
The Travel Mat by Yoga Design Lab Saves Space with a Foldable Design
The compact and foldable design of the Travel Mat presents opportunities for yoga equipment manufacturers to create innovative space-saving products for yogis on-the-go.
CategoryLifestyle
Portable Basketball Nets
The Blacknet Basketball Net is Designed to Upscale Public Facilities
The Blacknet Basketball Net is showcasing disruptive innovation opportunities in the Sporting Goods Industry, emphasizing durable, easy-to-install, and portable products.
