Aichi Prefecture is Offering Seniors Ramen Discounts from Sugakiya

 - Dec 4, 2016
References: theguardian & eater
Sugakiya, a popular ramen noodle chain in Japan, is now part of a government plan to reduce the amount of car accidents in the east Asian country. While a noodle restaurant might seem an unlikely candidate in the quest for road safety, Sugakiya's ramen is being used to entice at-risk drivers to turn in their licenses -- specifically seniors in Japan's Aichi prefecture.

According to Japan's national police agency, car accidents involving seniors aged 75 and over have nearly doubled over the last decade, despite a drop in the total number of accidents over the same time period. So, in an effort to reduce senior car accidents, Sugakiya will give seniors over the age of 74 a 15 percent discount on its ramen dishes if they turn in their licenses.