Au Bon Pain recently surprised customers by debuting a decadent new drink called the Turtle Latte. While the chocolate-coated candies known as Turtles are traditionally enjoyed around the holidays, now Au Bon Pain is giving consumers a way to indulge in the sweet treats anytime.
The new Turtle Latte is a caffeinated drink made from espresso, caramel syrup, toffee syrup and chocolate sauce. The drink can be enjoyed hot or cold, with the hot version featuring frothed milk and the cold version boasting a generous helping of whipped cream. The new drink is part of Au Bon Pain's Late Spring Menu, which also includes its new Tropical Green Iced Tea and Strawberry Lemonade.
With many chain's putting out fruit-flavored drinks for the upcoming summer season, Au Bon Pain is taking a different approach by catering to chocolate lovers.
Key Themes Behind This Trend
- Decadent Coffee Drinks
- Candy-flavored lattes are just one example of a broader trend towards indulgent coffee drinks that offer a luxurious experience to consumers.
- Non-traditional Flavors
- In addition to candy flavors, coffee shops are experimenting with flavors that go beyond the usual suspects, such as nutty, fruity, and spicy options.
- Customization and Personalization
- The rise of coffee shops that offer personalized drink orders and a wide range of customization options has led to new opportunities for innovation in the coffee industry.
Where This Applies
- Coffee Shops
- Coffee shops and chains can take advantage of the trend towards indulgent and personalized coffee experiences to create new menu items and marketing campaigns.
- Flavor Companies
- Flavor companies can capitalize on the trend towards non-traditional coffee flavors to create new products and ingredients that appeal to craft coffee shops and chains.
- Packaged Drink Companies
- Packaged drink companies can experiment with new, indulgent coffee products that cater to consumers looking for a high-end and convenient coffee experience at home or on the go.
