Category
Lifestyle
Assisted Choices
Trend cluster
Category
Digital
Memorabilia
Modern consumers seek collectibles that can be stored on technological devices.
4.2
Trend score
Trend
What is the Digital Memorabilia trend?
Digital Memorabilia: As the Gen Z and Millennial generations downsize homes and reduce physical commodities, items of sentimental value are transitioning to digital formats. Today’s consumers no longer see the value in displaying figurines or storing memorabilia passed on from previous generations, but would rather preserve moments via digital storage to ensure safe keeping and ease of access, in keeping with the digitization of data and information.
Trend themes
Themes within the Digital Memorabilia trend
Three behaviours holding the trend together01
Digital Memorabilia
Millennial and Gen Z consumers are opting to preserve sentimental items via digital storage, leading to the emergence of digital memorabilia startups.
02
Personalized Memory Books
A growing number of startups are giving consumers the option to compile sentimental digital correspondences into physical personalized books.
03
Socially Connected Packaging
Integrating QR codes and NFC-enabled labels into product packaging provides companies the opportunity to connect with consumers and offer exclusive digital content.
Industry implications
What the Digital Memorabilia trend means for industry
Where the trend changes the playbookFor
E-Commerce and Online Retail
Digital memorabilia startups could appeal to consumers who are downsizing their homes and prefer to store sentimental items via digital storage.
For
Social Media and Networking
Personalized memory books and digital scrapbook apps have the potential to appeal to consumers who want to share and curate their collections on social media.
For
Consumer Packaged Goods
Socially connected packaging offers companies a way to connect with consumers and offer exclusive digital content, such as filters and games, that reward those who engage with the packaging.
Workshop question
What is your brand doing to keep with up with the digitization of information?
Trend signals
Trend signals for Digital Memorabilia
Trend score 4.2 out of 10, from popularity 67%, activity 50%, freshness 8%.
Popularity67%
Activity50%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Digital Memorabilia trend
7 featured examples from Oct 17, 2013 to Jun 5, 2017CategoryLifestyle
Socially Connected Soda Bottles
These Pepsi Bottles Give Access to Exclusive Filters on Snapchat
Beverage brands can leverage QR codes and NFC-enabled labels to incentivize customers to purchase and engage with their products in a new, interactive way.
CategoryArt & Design
Digital Scent Platforms
Cyrano is a Scent Speaker That Plays Smells Like a Musical Playlist
The home fragrance industry can leverage digital scent platforms to offer sophisticated, customized in-home scent experiences using interchangeable scent capsules and scent-emitti…
CategoryTech
Digital Legacy Apps
Lifetile Helps to Curate Moments to Share with Friends and Family
The rise of digital legacy apps like Lifetile presents an opportunity for mobile app developers to create new and innovative memory-keeping platforms.
CategoryArt & Design
Printed Memory Books
'Chatbooks' Allows Users to Easily Print Digitally Captured Memories
Creating printed memory books from digital photos presents opportunities for innovation in digital photo management platforms.
CategoryTech
Deceased Memorabilia Apps
'The Last Of Me' App Lets People Leave Their Memories Behind
Digital tools and platforms that help people preserve and pass on their memories and messages have the potential to disrupt the traditional funeral and memorial services industry.
CategoryLifestyle
Personalized Email Books
Memeoirs Prints Your Email Coversations into Hardcover Memorabilias
Companies within this space could leverage similar technology and concepts to create personalized, one-of-a-kind gifts for customers.
CategoryTech
Digital Scrapbook Apps
The Thinga.Me Helps You Show Off Your Collectibles To the World
Thinga.Me taps into the collectibles market by providing a digital platform for collectors to display and share their items.
