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Digital Memorabilia

Modern consumers seek collectibles that can be stored on technological devices

Implications - As the Gen Z and Millennial generations downsize homes and reduce physical commodities, items of sentimental value are transitioning to digital formats. Today’s consumers no longer see the value in displaying figurines or storing memorabilia passed on from previous generations, but would rather preserve moments via digital storage to ensure safe keeping and ease of access, in keeping with the digitization of data and information.

Workshop Question - What is your brand doing to keep with up with the digitization of information?

SCORE 5.2

Popularity

Activity

Freshness

Megatrends

Patterns

6 Featured, 53 Examples: 186,923 Total Clicks

Date Range: Oct 13 - Jun 17

Trending: Average

Consumer Insight Topics: Tech Marketing Lifestyle Unique Life-Stages

Featured Examples

Socially Connected Soda Bottles - These Pepsi Bottles Give Access to Exclusive Filters on Snapchat

SCORE 7.2

Warm 3,124 Clicks Pub: Jun 5, 17

Socially Connected Soda Bottles

These Pepsi Bottles Give Access to Exclusive Filters on Snapchat

To promote the release of the cinnamon-flavored Pepsi Fire, new Pepsi bottles are being released with built-in Snapcodes. When these bottles are scanned using Snapchat, users are able to access... [More]

Digital Scent Platforms - Cyrano is a Scent Speaker That Plays Smells Like a Musical Playlist

SCORE 6.3

Warm 4,071 Clicks Pub: Apr 29, 16

Digital Scent Platforms

Cyrano is a Scent Speaker That Plays Smells Like a Musical Playlist

This digital scent platform uses a “scent speaker” to emit fragrance similarly to how a music player projects songs. From Vapor Communications, Cyrano is also a scent-based messenger app... [More]

Digital Legacy Apps - Lifetile Helps to Curate Moments to Share with Friends and Family

SCORE 4.8

Average 1,113 Clicks Pub: May 6, 15

Digital Legacy Apps

Lifetile Helps to Curate Moments to Share with Friends and Family

Gone are the days where people save encyclopedia-sized collections of photo albums and keepsakes in shoeboxes—Lifetile is an app for those who still want to hold on to memories, but in a neater,... [More]

Printed Memory Books - 'Chatbooks' Allows Users to Easily Print Digitally Captured Memories

SCORE 2.5

Untested 439 Clicks Pub: Jul 13, 16

Printed Memory Books

'Chatbooks' Allows Users to Easily Print Digitally Captured Memories

‘Chatbooks’ is designed for scrapbook lovers who want to easily create printed books filled with the photos and memories captured on their phones. By either using the app or the website,... [More]

Deceased Memorabilia Apps - 'The Last Of Me' App Lets People Leave Their Memories Behind

SCORE 3.7

Mild 2,726 Clicks Pub: Jun 26, 14

Deceased Memorabilia Apps

'The Last Of Me' App Lets People Leave Their Memories Behind

Singaporean design graduate Corina Tan created ‘The Last Of Me’ app to allow people to anticipate their last words. She was inspired to create the app after she came across a quote that points... [More]

Personalized Email Books - Memeoirs Prints Your Email Coversations into Hardcover Memorabilias

SCORE 3

Mild 759 Clicks Pub: Oct 16, 13

Personalized Email Books

Memeoirs Prints Your Email Coversations into Hardcover Memorabilias

With hundreds of emails in your inbox, it’s easy to overlook the significance of email threads between you and your loved ones; but Memeoirs reminds us how precious these digital correspondences... [More]