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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,250 more

Sci-Fi Realism

With a boost from today's technology, franchise toys bring sci-fi concepts to life

Implications - Taking advantage of the convergence of the tech world and the toy industry, brands are releasing products that bring sci-fi concepts from popular films to life. The integration of technology like holographs and drones is already intriguing to consumers, and the tie-in to popular franchises makes these advancements all the more exciting. This speaks to the need -- especially in the toy industry -- for the use of technology to reflect more than just novelty, but establish an emotional tie.
Workshop Question — How can you tie the newest and most emerging facets of your industry to what consumers already know and love?
4.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 36 Examples:
52,526 Total Clicks
Date Range:
Nov 15 — Sep 16
Trending:
Average
Consumer Insight Topics:

Featured Examples

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