Consumers refuse to compromise strength in their pursuit of cleanliness
Implications - As consumers increasingly educate themselves on the impacts of the ingredients used not only in their food but also in their homes, they begin to search for products that offer toxin-free replacements for the trusted cleaners and soaps they’re already used to. Consumers are not willing to compromise on efficiency however, resulting in a growing market for eco cleansers that demonstrate that they can be just as powerful without the use of harsh chemicals.
Workshop Question - What do consumers perceive to be the weaknesses of your industry?
Trend Themes
1. Chemical-free Cleaning - Consumers are switching to eco cleansers with equally efficient cleaning powers but no harsh chemicals.
2. Naturally-derived Cleaners - Brands are offering alternative products with formulas that contain fewer harmful toxins, making green cleaning accessible to everyday users.
3. 24-hour Germ-fighting Products - Products are being developed with formulas that are gentle on surfaces while efficiently killing germs for prolonged periods of time.
Industry Implications
1. Eco-friendly Cleaning Products - Companies that offer green cleaning products can keep up with the growing demand for natural cleaning solutions.
2. Household Chemical Substitution - Businesses can profit by offering a healthier and more eco-friendly alternative to common home chemicals like cleaners, disinfectants and air fresheners.
3. Allergen Prevention - Opportunities to make homes healthier with products that prevent allergens from lurking in the air and on surfaces while being safe for people and the environment.
