Category
Lifestyle
Assisted Choices
Trend cluster
Category
Energized
Everyday
Consumers seek hybrid forms of vitamins that combine existing products.
3.2
Trend score
Trend
What is the Energized Everyday trend?
Energized Everyday: Beyond food and beverages enriched with vitamins, consumers are opting for less traditional products that combine energizing results with everyday items. Infusing day to day products such as gum with vitamins allows consumers to easily integrate supplements into their routines. These hybridized products allow brands to meet consumer needs in more streamlined ways, therefore increasing value.
Trend themes
Themes within the Energized Everyday trend
Three behaviours holding the trend together01
Functional ingredients
Consumers are looking for products that offer more than one benefit, such as chewing gums that offer both fresh breath and nutrition.
02
Nootropics
Consumers are turning to nootropic-infused chewing gums to help boost their cognitive function.
03
Quick absorption
Energy-boosting gums that offer quick absorption of energizing ingredients are gaining popularity among consumers.
Industry implications
What the Energized Everyday trend means for industry
Where the trend changes the playbookFor
Food & Beverage
Manufacturers can explore the use of functional ingredients to create products that offer more than one benefit to consumers.
For
Health & Wellness
Nootropic-infused chewing gums can be marketed as a health and wellness product that helps boost cognitive function.
For
Sports & Fitness
Performance-boosting gums that function as an alternative to energy drinks could appeal to athletes and fitness enthusiasts.
Workshop question
Hybridization is becoming an increasingly desirable trait in commodities; how is your brand combining its offerings to be more enticing?
Trend signals
Trend signals for Energized Everyday
Trend score 3.2 out of 10, from popularity 50%, activity 38%, freshness 8%.
Popularity50%
Activity38%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Energized Everyday trend
4 featured examples from Feb 15 to Sep 20, 2016CategoryLifestyle
Performance-Boosting Gums
Blockhead Energy Gum Provides Quick Absorption of Energizing Ingredients
The sports nutrition industry could benefit from incorporating innovative energy gum products into their offerings.
CategoryLifestyle
Energizing Chewing Gums
Superfast Energy Gum Provides Consumers with a Quick Burst of Energy
Companies that create energy products, such as functional chewing gums, are disrupting the traditional food and beverage industry by combining the benefits of different nutrients…
CategoryLifestyle
Nootropic Chewing Gums
NeuroGum is a Caffeinated Chewing Gum That Helps Boost Cognitive Function
Disruptive innovation opportunity: Innovate within the food and beverage industry by creating new products that offer functional benefits.
CategoryLifestyle
Vitamin Chewing Gums
'vitamingum' Freshens Breath and Supplies Essential Vitamins
Opportunity for food and beverage companies to enter the chewing gum market by offering nutrition-packed chewing gums.
