Consumers seek hybrid forms of vitamins that combine existing products
Implications - Beyond food and beverages enriched with vitamins, consumers are opting for less traditional products that combine energizing results with everyday items. Infusing day to day products such as gum with vitamins allows consumers to easily integrate supplements into their routines. These hybridized products allow brands to meet consumer needs in more streamlined ways, therefore increasing value.
Workshop Question - Hybridization is becoming an increasingly desirable trait in commodities; how is your brand combining its offerings to be more enticing?