Category
Lifestyle
Assisted Choices
Trend cluster
Category
Automated
Cocktail
Cocktail-related innovations are becoming automated to perfect flavor.
4.5
Trend score
Trend
What is the Automated Cocktail trend?
Automated Cocktail: The alcohol industry is getting creative with tech-driven tools that enhance the process and end result of cocktail-making by assuring consistency. In addition to being an extension of DIY alcohol culture, this shift emphasizes the focus on accessibility and consistency through automation, and as a result, connects with a larger group of consumers.
Trend themes
Themes within the Automated Cocktail trend
Three behaviours holding the trend together01
Automated Cocktail Machines
Automated cocktail machines that offer efficiency, consistency, and the capability to reduce waste, first-mover advantages.
02
Pre-Mixed Cocktail Pods
Pre-mixed cocktail pods that offer convenience for at-home bartenders, impulse purchases, and bundling strategies.
03
Liquor Freezing Systems
Liquor freezing systems that retain flavor, improve drinking quality, and provide aesthetically appealing beverages.
Industry implications
What the Automated Cocktail trend means for industry
Where the trend changes the playbookFor
Hospitality Industry
The hospitality industry can further leverage technology to enhance customer experience and differentiate themselves.
For
Consumer Packaged Goods (CPG) Industry
The CPG industry can expand on product offerings and focus on changing consumer preferences that demand convenience, personalization, and sustainable solutions.
For
Robotics and Automation Industry
The robotics and automation industry can apply their technologies to new sectors such as the foodservice industry that can benefit from their innovations to improve speed, accuracy, and cost-efficiency.
Workshop question
Automation can be used in both the creation, distribution and functionality of products, which of these avenues could you implement (more) automation within your brand? How?
Trend signals
Trend signals for Automated Cocktail
Trend score 4.5 out of 10, from popularity 67%, activity 61%, freshness 8%.
Popularity67%
Activity61%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Automated Cocktail trend
8 featured examples from Aug 27, 2015 to Jan 31, 2018CategoryLifestyle
Instant Cocktail-Freezing Machines
The Beyond Zero Liquor Freezing System Enhances Cocktails
Bars can elevate their offerings by incorporating liquor freezing systems to create unique, undiluted cocktails.
CategoryLifestyle
Automatic Cocktail Appliances
The Bibo Barmaid Can Make Cocktails in a Matter of Seconds
The Bibo Barmaid taps into the beverage technology industry by offering an innovative solution for automating cocktail preparation.
CategoryLifestyle
Pre-Mixed Cocktail Capsules
These Cocktail Pods Make It Easy for Users to Mix Drinks at Home
The beverage industry can explore new product lines and formats, such as cocktail pods, to cater to the growing demand for convenient and high-quality drink options.
CategoryLifestyle
Robotic Cocktail Makers
This Robotic Mixologist is Powered by People’s Tweets
Restaurants, hotels, and bars can benefit from incorporating the latest technological advancements to create memorable and unique experiences for their patrons.
CategoryArt & Design
Automated Cocktail Mixers
The Rabbit Electric Cocktail Mixer Creates Perfect Cocktails
Automated cocktail mixers like the Rabbit Electric Cocktail Mixer can enhance the efficiency and consistency of drink preparation in bars and restaurants.
CategoryLifestyle
Illuminating Cocktail Stirrers
The MixStik Uses Colored Lights to Help You Make the Ideal Cocktail
The MixStik can be utilized in bars and restaurants to improve accuracy and consistency in cocktail making.
CategoryLifestyle
One-Touch Cocktail Machines
'TenderOne' is a Drink Machine That Can Prepare 200 Cocktail Options
The hospitality industry can benefit from the integration of one-touch cocktail machines like 'TenderOne' to streamline drink preparation and enhance customer experience.
CategoryTech
Cocktail-Making Robots
Inspired by Doctor Who, Factorylux and ST Robotics Created a Cocktail Robot
The cocktail-making robot trend is revolutionizing the food service industry, offering efficient and automated beverage preparation.
