Cocktail-related innovations are becoming automated to perfect flavor
Implications - The alcohol industry is getting creative with tech-driven tools that enhance the process and end result of cocktail-making by assuring consistency. In addition to being an extension of DIY alcohol culture, this shift emphasizes the focus on accessibility and consistency through automation, and as a result, connects with a larger group of consumers.
Workshop Question - Automation can be used in both the creation, distribution and functionality of products, which of these avenues could you implement (more) automation within your brand? How?
Trend Themes
-
Automated Cocktail Machines — Automated cocktail machines that offer efficiency, consistency, and the capability to reduce waste, first-mover advantages.
-
Pre-mixed Cocktail Pods — Pre-mixed cocktail pods that offer convenience for at-home bartenders, impulse purchases, and bundling strategies.
-
Liquor Freezing Systems — Liquor freezing systems that retain flavor, improve drinking quality, and provide aesthetically appealing beverages.
Industry Implications
-
Hospitality Industry — The hospitality industry can further leverage technology to enhance customer experience and differentiate themselves.
-
Consumer Packaged Goods (CPG) Industry — The CPG industry can expand on product offerings and focus on changing consumer preferences that demand convenience, personalization, and sustainable solutions.
-
Robotics and Automation Industry — The robotics and automation industry can apply their technologies to new sectors such as the foodservice industry that can benefit from their innovations to improve speed, accuracy, and cost-efficiency.
