Category
Tech
Delegated Interfaces
Trend cluster
Category
Appified Real
Estate
Millennials swap out agents for apps when it comes to big ticket purchases.
3.4
Trend score
Trend
What is the Appified Real Estate trend?
Appified Real Estate: Eliminating barriers to purchase, real estate companies are tuning to apps to entice consumers like Millennials, who are looking for a more streamlined path to purchase. Allowing consumers to rent, buy or browse potential homes through multimedia platforms and mobile apps, these platforms are making a traditionally tedious process more convenient.
Trend themes
Themes within the Appified Real Estate trend
Three behaviours holding the trend together01
App-based Real Estate
Real estate companies are tuning to apps to entice consumers, making a traditionally tedious process more convenient.
02
Hyper-customization of Home Buying
Hyper-customized approach to home buying appeals to experience-seeking consumers who want more control over their future investments.
03
Direct Interaction Between Parties
New real estate marketplace apps make it easier than ever for primary parties involved in housing and tenancy matters to deal with one another directly without having to go through real estate brokers.
Industry implications
What the Appified Real Estate trend means for industry
Where the trend changes the playbookFor
Real Estate
Applying technology and innovative marketing, the real estate industry can provide seamless, customized experiences and accelerate the buying process.
For
Mobile App Development
Developers are finding it profitable to create home-buying apps that simplify and streamline the real estate market.
For
Financial Technology
Using blockchain and cryptocurrency, fintech companies can offer a streamlined platform to buy and sell properties.
Workshop question
How can your brand revamp its more tedious or traditional offerings?
Trend signals
Trend signals for Appified Real Estate
Trend score 3.4 out of 10, from popularity 54%, activity 40%, freshness 8%.
Popularity54%
Activity40%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Appified Real Estate trend
5 featured examples from Feb 25 to Sep 12, 2016CategoryBusiness
Experiential Real Estate Platforms
Casamatic Offers Data-Driven Dream Home Offerings
Disruptive innovation opportunities include integrating AI algorithms to analyze data and provide personalized recommendations for home buyers.
CategoryTech
Comprehensive Real Estate Apps
This App Provides the Largest Database of Listed Properties
The real estate industry can benefit from developing comprehensive apps and using predictive analytics to improve the home buying and selling process.
CategoryTech
Urban Home Buying Apps
This App Helps People Living in Cities Find Apartments to Own or Rent
Innovate within the real estate industry by leveraging technology to enhance the home searching experience and cater to the needs of urban dwellers.
CategoryTech
Multimedia House-Hunting Apps
The 'Trulia' App Lets Users Shop for Their New Home on an Apple TV
Disruptive innovation opportunity: Integrate blockchain technology into the real estate industry to streamline property transactions and improve transparency and security.
CategoryTech
Streamlined Real Estate Apps
This App Reduces Reliance On Brokers In the Real Estate Marketplace
The OhMyHome app disrupts the traditional real estate brokerage model by facilitating direct interactions and reducing reliance on brokers.
