Poverty is an issue that many people turn a blind eye towards, especially when it comes to their own country, city and even neighborhood; but the Salvation Army Open House hopes to make a difference. It's a clever campaign that is meant to take unwitting visitors by surprise. Although they enter what appears to be a typical real estate event, it quickly turns into a PSA granting a tragic look at how people might be living in poverty.
Created by Grey Canada and MediaCom, the Salvation Army Open House project is aptly dubbed, "Poverty Isn’t Always Easy to See." Yet more than 300,000 Canadians live under the poverty line. As visitors tour the seemingly ordinary home, they are presented with plagues and displays educating them on the truth about poverty.