Category
Lifestyle
Assisted Choices
2.7
Trend score
Trend
What is the Indelicate Culinary trend?
Indelicate Culinary: Up until this point, foodie-targeted content leaned toward instructional and domestic with a touch of glamorization. Responding to the rise in alt-foodies, more raw, masculine food-focused content can be observed. This shows the proliferation of foodie culture among the mainstream demographic.
Trend themes
Themes within the Indelicate Culinary trend
Three behaviours holding the trend together01
Alternative Foodie Culture
As alternative foodie culture rises, a more masculine and raw food-focused content can be observed, creating opportunities for food-focused content creators to appeal to the mainstream demographic.
02
Healthy Eating Habits
The rise of humor-based advertising promoting healthy eating habits in society's youth creates an opportunity to raise awareness of child obesity through provoking humor that takes place on educational yet entertaining platforms.
03
Celebrity Chef Endorsement
Celebrity endorsements from well-known figures like rapper Snoop Dog in Burger King's training videos create an opportunity to garner attention for new menu items and appeal to a younger, more engaged demographic through humorous celebrity promotion.
Industry implications
What the Indelicate Culinary trend means for industry
Where the trend changes the playbookFor
Content Creation
The rise of alternative foodie culture creates space for content creators to target the mainstream demographic with more raw, masculine, and diverse food-focused content.
For
Health and Wellness
The increase of humor-based advertising promoting healthy eating habits shows an opportunity for the health and wellness industry to develop engaging campaigns that can create a positive social impact.
For
Fast Food
The rise of celebrity chef endorsements creates opportunities for fast food companies to garner attention from younger and engaged audiences, particularly through humorous and relatable celebrity promotions.
Workshop question
Removing all the frills from your brand, how can you position yourself in the market as a reputable, de-glamorized company?
Trend signals
Trend signals for Indelicate Culinary
Trend score 2.7 out of 10, from popularity 45%, activity 28%, freshness 8%.
Popularity45%
Activity28%
Freshness8%
Audience
70%Men
30%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Indelicate Culinary trend
5 featured examples from Jun 16, 2014 to Feb 12, 2016CategoryPop Culture
Fast Food Reality Experiments
Mediocre Films Explores If Real Food Can Look Like the Fast Food Ads
The fast-food industry can benefit from innovating their advertising practices to align with consumer preferences.
CategoryMarketing
Rapper-Guided Training Videos
Burger King's Training Video for Grilled Dogs Stars Snoop Dog
Disruptive innovation opportunity: Fast food chains can utilize the popularity of celebrities to create entertaining and educational training materials for their employees.
CategoryLifestyle
Parody Pizza Farm Ads
This Satire-Rich Ad Encourages Healthy Eating Habits Among Children & Youth
Disruptive innovation opportunity: Use parody and humor in advertisements to capture audience attention and deliver impactful messages.
CategoryLifestyle
Latino Cooking Channels
El Guzzi is a Latino YouTuber Who Shares Easy Mexican-American Dishes
The growth of online cooking channels like El Guzzi calls for innovative platforms that offer personalized cooking experiences, interactive tutorials, and community engagement.
CategoryPop Culture
Rapping Chef Shows
Action Bronson Shows Off his Culinary Skills with This New Series
Opportunity for hotels and resorts to offer unique culinary experiences and collaborations with celebrity chefs and food influencers.
