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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,342 more

Indelicate Culinary

Foodie content adopts a more raw tone

Implications - Up until this point, foodie-targeted content leaned toward instructional and domestic with a touch of glamorization. Responding to the rise in alt-foodies, more raw, masculine food-focused content can be observed. This shows the proliferation of foodie culture among the mainstream demographic.
Workshop Question - Removing all the frills from your brand, how can you position yourself in the market as a reputable, de-glamorized company?
3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 43 Examples:
247,935 Total Clicks
Date Range:
Jun 14 — Sep 16
Trending:
Mild
Consumer Insight Topics:

Featured Examples

Fast Food Reality Experiments
Fast Food Reality Experiments
Mediocre Films Explores If Real Food Can Look Like the Fast Food Ads
In a hilarious experiment YouTube comedy channel Mediocre Films compares fast food ads to reality. To see why fast food ads always look so much better than the food items do in person, Greg returned... MORE
play_circle_filled Rapper-Guided Training Videos
Rapper-Guided Training Videos
Burger King's Training Video for Grilled Dogs Stars Snoop Dog
Burger King adding Grilled Dogs to its menu marks one of the biggest changes from the fast food chain in years. In order to properly mark the occasion, Burger King enlisted the help of Snoop Dog for... MORE
play_circle_filled Parody Pizza Farm Ads
Parody Pizza Farm Ads
This Satire-Rich Ad Encourages Healthy Eating Habits Among Children & Youth
This humorous parody video was created by YouTube channel Funny or Die and it features funnyman Nick Offerman posing as a pizza farm owner. As Offermen strolls through the rows of pizza-growing trees,... MORE
play_circle_filled Latino Cooking Channels
Latino Cooking Channels
El Guzzi is a Latino YouTuber Who Shares Easy Mexican-American Dishes
El Guzzi is a YouTube channel run by a Latino social media star who says: “I’m just a regular guy who loves to create and make people smile.” This is evident as both food and humor... MORE
Rapping Chef Shows
Rapping Chef Shows
Action Bronson Shows Off his Culinary Skills with This New Series
VICE is known to do some pretty intense and crazy things when it comes to their content, they also love to use Action Bronson because he’s straight tup hilarious. This relationship is coming... MORE

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