Sponsorship Gaming

Brands find a new consumer demographic in the video game community

Implications - Seeking a new audience, brands are sponsoring events and launches within the video game industry. This signifies a rising interest in Gen Z and Millennials as these groups gain an increase in spending power. Coinciding with the surge of public gaming functions, as well as the growth of the gamer community by way of phenomena like Pokemon Go, this shift shows the power in fast adaptability to consumer growth.
SCORE 5.9
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39,538 Total Clicks
Aug 16 - Sep 17
This Month and Mild
Pop CultureTechGamesMarketing
Featured Examples
Pizza Chain Gaming Sponsorships - Pizza Hut is a Large Donor for Many eSports-Related Events
SCORE 6.3
Warm 1,411 Clicks Pub: Aug 8, 16
Pizza Chain Gaming Sponsorships
Pizza Hut is a Large Donor for Many eSports-Related Events
Pizza Hut has established itself as a supporter of eSports communities with its gaming sponsorships for various events and leagues. Most notably, the pizza conglomerate sponsors ‘RTX’&#... [More]
Auto Brand eSports Partnerships - The New League of Legends BMW Partnership Targets Millennials
SCORE 4.9
This Month and Average 106 Clicks Pub: Sep 13, 17
Auto Brand eSports Partnerships
The New League of Legends BMW Partnership Targets Millennials
League of Legends creators Riot Games recently announced an exciting partnership with German auto maker BMW—the newest, official partner of the company’s European championship series... [More]
eSports Beer Sponsorships - Bud Light Beer is Sponsoring Gamers Through Its New Interactive Program
SCORE 4.2
Average 210 Clicks Pub: Aug 8, 16
eSports Beer Sponsorships
Bud Light Beer is Sponsoring Gamers Through Its New Interactive Program
In order to increase its appeal among sports fans, as well as show its likeness to them, Bud Light beer is set to feature a program that aids in finding professional eSports athletes to sponsor.... [More]
Energy Drink eSports Labs - Red Bull Created a Lab to Help Professionals Improve Their Gaming Skills
SCORE 3.8
Mild 1,056 Clicks Pub: Aug 8, 16
Energy Drink eSports Labs
Red Bull Created a Lab to Help Professionals Improve Their Gaming Skills
Red Bull has been a long-time sponsor of professional video game players, which makes its latest eSports lab that’s aimed at improving gaming skills a helpful tactic for the energy drink brand.... [More]
eSports Grooming Partnerships - Gillette Collaborated with an eSports Ambassador for 'Within Reach'
SCORE 5.4
This Month and Warm 60 Clicks Pub: Sep 13, 17
eSports Grooming Partnerships
Gillette Collaborated with an eSports Ambassador for 'Within Reach'
For its Within Reach campaign, Gillette brought on eSports athlete and former IEM Katowice World Championship MVP Enrique “xPeke” CedeƱo as its eSports ambassador. For the campaign,... [More]
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