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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,384 more

Sponsorship Gaming

Brands find a new consumer demographic in the video game community

Implications - Seeking a new audience, brands are sponsoring events and launches within the video game industry. This signifies a rising interest in Gen Z and Millennials as these groups gain an increase in spending power. Coinciding with the surge of public gaming functions, as well as the growth of the gamer community by way of phenomena like Pokemon Go, this shift shows the power in fast adaptability to consumer growth.
Workshop Question - How can your brand adapt to fast-changing consumer habits and preferences?
3.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 35 Examples:
53,499 Total Clicks
Date Range:
Aug 16 — Sep 17
Trending:
Mild
Consumer Insight Topics:

Featured Examples

Pizza Chain Gaming Sponsorships
Pizza Chain Gaming Sponsorships
Pizza Hut is a Large Donor for Many eSports-Related Events
Pizza Hut has established itself as a supporter of eSports communities with its gaming sponsorships for various events and leagues. Most notably, the pizza conglomerate sponsors ‘RTX’&#... MORE
Auto Brand eSports Partnerships
Auto Brand eSports Partnerships
The New League of Legends BMW Partnership Targets Millennials
League of Legends creators Riot Games recently announced an exciting partnership with German auto maker BMW—the newest, official partner of the company’s European championship series... MORE
play_circle_filled eSports Beer Sponsorships
eSports Beer Sponsorships
Bud Light Beer is Sponsoring Gamers Through Its New Interactive Program
In order to increase its appeal among sports fans, as well as show its likeness to them, Bud Light beer is set to feature a program that aids in finding professional eSports athletes to sponsor.... MORE
Energy Drink eSports Labs
Energy Drink eSports Labs
Red Bull Created a Lab to Help Professionals Improve Their Gaming Skills
Red Bull has been a long-time sponsor of professional video game players, which makes its latest eSports lab that’s aimed at improving gaming skills a helpful tactic for the energy drink brand.... MORE
play_circle_filled eSports Grooming Partnerships
eSports Grooming Partnerships
Gillette Collaborated with an eSports Ambassador for 'Within Reach'
For its Within Reach campaign, Gillette brought on eSports athlete and former IEM Katowice World Championship MVP Enrique “xPeke” Cedeño as its eSports ambassador. For the campaign,... MORE

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