Category
Lifestyle
Assisted Choices
Trend cluster
Category
Down Home
Dairy
Dairy packaging takes on a rustic look to instill trust in consumers.
3.2
Trend score
Trend
What is the Down Home Dairy trend?
Down Home Dairy: Helping to combat and neutralize fears around the consumption of dairy products, brands in this industry are adopting artisan, heritage-inspired packaging designs. Whether approached through whimsical motifs or the use of more natural materials, this approach seeks to communicate a less processed feel that's aligned with changing consumer concerns around animal products.
Trend themes
Themes within the Down Home Dairy trend
Three behaviours holding the trend together01
Heritage-Inspired Packaging Designs
Dairy brands are adopting artisan, heritage-inspired packaging designs to communicate a less processed feel that's aligned with changing consumer concerns around animal products.
02
Symbolic Dairy Product Packaging
Dairy product brands use color-based product variation labeling approach to display variety, allowing consumers to recall their preferred color and the variation of the product they desire.
03
Glass Packaging
Brands are turning to glass for packaging as a premium, sustainable material that provides a better taste experience and eco-friendliness.
Industry implications
What the Down Home Dairy trend means for industry
Where the trend changes the playbookFor
Packaging Industry
Packaging industries can explore new heritage-inspired designs and symbolic branding for dairy products in keeping with consumer concerns around animal products.
For
Dairy Industry
Dairy industry can offer premium and vivid packaging updates with colors and glass formats for a convenient and sustainable on-the-go drinking experience.
For
Food Industry
Food industry can use symbolic packaging to communicate better with their consumers and convey trust while exploring glass packaging for a premium and sustainable material aesthetic.
Workshop question
How can your brand create a greater sense of trust and transparency with your consumers? How might you adapt your packaging or messaging techniques?
Trend signals
Trend signals for Down Home Dairy
Trend score 3.2 out of 10, from popularity 30%, activity 58%, freshness 8%.
Popularity30%
Activity58%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Down Home Dairy trend
4 featured examples from Aug 28, 2015 to Jun 17, 2017CategoryLifestyle
Heritage Cheddar Packaging
Maffra Cheese Company Produces Well-Packaged Gourmet Cheese
The Maffra Cheese Company's premium cheddar packaging sets a trend for visually appealing packaging in the gourmet food industry.
CategoryLifestyle
Single-Serve Milk Bottles
Rosa Brothers Packages Its Flavored Milk in Glass Bottles
Innovative packaging solutions for flavored milk can revolutionize the food and beverage industry by providing enhanced taste experiences and eco-friendly options.
CategoryLifestyle
Artisanal Yogurt Pots
Laiterie Chalifoux' Simple Glass Pots Became an Instant Collector's Item
Opportunity for dairy producers to capitalize on the demand for artisanal yogurt pots and create unique product offerings.
CategoryLifestyle
Symbolic Dairy Product Packaging
Cathedral City Cheeses Have Been Updated to be Heritage-Focused
Companies in the food and beverage industry can implement these packaging trends to keep up with consumer demand for freshness and convenience.
