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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,381 more

Hashtag Documentaries

Social media and unscripted entertainment merge

Implications - Before YouTube, documentaries served as the way for consumers to receive more raw, authentic forms of entertainment. As video-based social media becomes a mainstream form of communication, a merge between the two worlds is natural. This accelerates the transparency and educational aspect of both forms of media, which are factors the modern consumer actively seeks.
Workshop Question - What are some new avenues that your brand can leverage via social media integration to reach a new or niche consumer audience?
3.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 50 Examples:
80,828 Total Clicks
Date Range:
Mar 15 — Aug 16
Trending:
Mild
Consumer Insight Topics:

Featured Examples

Social Film Festivals
Social Film Festivals
This Short Film Competition is Being Hosted by TIFF and Instagram
TIFF and Instagram recently teamed up to create the ‘#TIFFxInstagram Shorts Festival’ as a new way to celebrate digital shorts and social media-savvy filmmakers. The competition calls... MORE
Female Lumberjack Campaigns
Female Lumberjack Campaigns
The #StrengthHasNoGender Campaign Celebrates Women's History Month
In honor of Women’s History Month, Brawny is launching its #StrengthHasNoGender campaign. While the popular paper towel company’s rugged lumberjack mascot has long served as an icon of... MORE
play_circle_filled Webcam Chat Videos
Webcam Chat Videos
JacksGap Skype Documentary Features Unique Users of the Communication Platform
After uploading a much-watched compilation of Skype video messages to YouTube, JacksGap was asked by the telecommunications application company to create a webcam chat video on its dollar. An... MORE
play_circle_filled Fascinating Makeup History Videos
Fascinating Makeup History Videos
This Short Video Shows the Makeup Looks of the Last 2,000 Years
In an amazing short YouTube video, makeup artist Lisa Eldridge documents the makeup history of the last 2,000 years. Starting with ancient Egypt, where makeup was invented, Eldridge talks about... MORE
play_circle_filled Crowdsourced Documentary Series
Crowdsourced Documentary Series
This Technology Documentary is Built On Ideas From Redditors
Social media-aggregating site Reddit has launched its own technology documentary series, called ‘Cyborg Nation.’ The series of short technology documentaries examines how advanced... MORE
play_circle_filled Niche Music Documentaries
Niche Music Documentaries
Apple Music and Vice Created 'The Score' to Examine Local Music Scenes
Apple Music teamed up with Vice to create an exclusive six-part series called ‘The Score’ that examines a variety of local music cultures from across the globe. The first episode of the... MORE

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