Social media and unscripted entertainment merge
Implications - Before YouTube, documentaries served as the way for consumers to receive more raw, authentic forms of entertainment. As video-based social media becomes a mainstream form of communication, a merge between the two worlds is natural. This accelerates the transparency and educational aspect of both forms of media, which are factors the modern consumer actively seeks.
Workshop Question - What are some new avenues that your brand can leverage via social media integration to reach a new or niche consumer audience?
Trend Themes
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Social Media Documentaries — Documentaries merge with social media to accelerate the transparency and educational aspect of both
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Niche Documentary Series — Original documentary series that target niche audiences
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Social Media Film Festivals — Film festivals that allow submission of digital shorts via social media
Industry Implications
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Media and Entertainment — Opportunities to create engaging and educational documentary-style content for social media platforms
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Marketing and Advertising — Utilizing partnership and brand promotion opportunities for film festivals and digital shorts
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Technology and Telecommunication — Collaborations between filmmakers and tech companies to create innovative and educational content
6 Featured, 49 Examples:
112,234 Total Clicks
Date Range:
Mar 15 — Aug 16
Trending:
Mild
Consumer Insight Topics:
