Category
Lifestyle
Assisted Choices
Trend cluster
Category
Hashtag
Documentaries
Social media and unscripted entertainment merge.
3.2
Trend score
Trend
What is the Hashtag Documentaries trend?
Hashtag Documentaries: Before YouTube, documentaries served as the way for consumers to receive more raw, authentic forms of entertainment. As video-based social media becomes a mainstream form of communication, a merge between the two worlds is natural. This accelerates the transparency and educational aspect of both forms of media, which are factors the modern consumer actively seeks.
Trend themes
Themes within the Hashtag Documentaries trend
Three behaviours holding the trend together01
Social Media Documentaries
Documentaries merge with social media to accelerate the transparency and educational aspect of both
02
Niche Documentary Series
Original documentary series that target niche audiences
03
Social Media Film Festivals
Film festivals that allow submission of digital shorts via social media
Industry implications
What the Hashtag Documentaries trend means for industry
Where the trend changes the playbookFor
Media and Entertainment
Opportunities to create engaging and educational documentary-style content for social media platforms
For
Marketing and Advertising
Utilizing partnership and brand promotion opportunities for film festivals and digital shorts
For
Technology and Telecommunication
Collaborations between filmmakers and tech companies to create innovative and educational content
Workshop question
What are some new avenues that your brand can leverage via social media integration to reach a new or niche consumer audience?
Trend signals
Trend signals for Hashtag Documentaries
Trend score 3.2 out of 10, from popularity 55%, activity 31%, freshness 8%.
Popularity55%
Activity31%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Hashtag Documentaries trend
6 featured examples from Mar 10, 2015 to Jul 11, 2016CategoryMarketing
Social Film Festivals
This Short Film Competition is Being Hosted by TIFF and Instagram
The film and entertainment industry can leverage social media film competitions to discover new talent and engage audiences online.
CategoryMarketing
Female Lumberjack Campaigns
The #StrengthHasNoGender Campaign Celebrates Women's History Month
The campaign presents an opportunity for companies in the advertising and marketing industry to create inclusive and empowering campaigns that resonate with diverse audiences.
CategoryTech
Webcam Chat Videos
JacksGap Skype Documentary Features Unique Users of the Communication Platform
The telecommunications industry can take advantage of the growing demand for communication platforms that offer features like video chat and virtual meetings.
CategoryFashion
Fascinating Makeup History Videos
This Short Video Shows the Makeup Looks of the Last 2,000 Years
Cosmetics companies can utilize the trends around makeup history education, retro makeup products, and sustainable makeup practices to develop new products and marketing strategie…
CategoryTech
Crowdsourced Documentary Series
This Technology Documentary is Built On Ideas From Redditors
Social media platforms can leverage crowdsourcing to create original content and engage their communities.
CategoryPop Culture
Niche Music Documentaries
Apple Music and Vice Created 'The Score' to Examine Local Music Scenes
Streaming platforms can focus on creating exclusive content deals to attract and retain subscribers.
