SAMPLE CONSUMER INSIGHTS - Subscribe to access 7,318 more

Experiential Campus

Potential students are recruited with interactive campus tours

Implications - Colleges attempt to recruit more students through high-tech, experiential and interactive campus visits. Incorporating familiar aspects of modern Gen Z and Millennial lifestyles such as virtual reality and sensory immersion, the short attention spans of next-generation students are captivated, making for a memorable first impression. This shift in post-secondary recruitment tactics suggest that educational facilities are focusing on intertwining the importance of education with on-campus college lifestyle.

Workshop Question - In what way can your brand utilize technology to offer experiential demonstrations?

SCORE 2.9

Popularity

Activity

Freshness

Megatrends

Patterns

4 Featured, 35 Examples: 68,935 Total Clicks

Date Range: Sep 15 - Aug 16

Trending: Mild

Consumer Insight Topics: Tech Marketing Social Good Education

Featured Examples

Immersive Online Campus Tours - Princeton Offers Online Tours for People Who Cannot Attend In Person

SCORE 4.5

Average 660 Clicks Pub: Aug 15, 16

Immersive Online Campus Tours

Princeton Offers Online Tours for People Who Cannot Attend In Person

Campus visitations have a large influence on the decision-making process when people are choosing which universities to attend and Princeton offers an online campus tour for those who cannot visit... [More]

Gamified Campus Tours - This University Incorporated Pokémon GO into Its Campus Tours

SCORE 2.3

Untested 435 Clicks Pub: Aug 16, 16

Gamified Campus Tours

This University Incorporated Pokémon GO into Its Campus Tours

Washington State University (WSU) Tri-Cities recently incorporated Pokémon GO into its campus tours as a way to improve engagement among prospective students. Not only does the new initiative add... [More]

Virtual Reality Campus Tours - This University Engrosses Visitors with a Flying Virtual Reality Tour

SCORE 3.4

Mild 361 Clicks Pub: Sep 1, 15

Virtual Reality Campus Tours

This University Engrosses Visitors with a Flying Virtual Reality Tour

While other university tours involve following an overenthusiastic student around campus by foot, Deakin University takes visitors on a flight journey through a virtual reality tour. With a school... [More]

Historic University Tour Apps - Harvard University's Mobile Tour App Offers Historical Information

SCORE 1.1

Untested 182 Clicks Pub: Feb 20, 16

Historic University Tour Apps

Harvard University's Mobile Tour App Offers Historical Information

Harvard University has unveiled a brand new mobile tour app—thanks to diligent and innovative efforts from the university’s information center and Harvard Innovation Lab startup... [More]