Category
Lifestyle
Assisted Choices
Trend cluster
Category
Experiential
Campus
Potential students are recruited with interactive campus tours.
2.4
Trend score
Trend
What is the Experiential Campus trend?
Experiential Campus: Colleges attempt to recruit more students through high-tech, experiential and interactive campus visits. Incorporating familiar aspects of modern Gen Z and Millennial lifestyles such as virtual reality and sensory immersion, the short attention spans of next-generation students are captivated, making for a memorable first impression. This shift in post-secondary recruitment tactics suggest that educational facilities are focusing on intertwining the importance of education with on-campus college lifestyle.
Trend themes
Themes within the Experiential Campus trend
Three behaviours holding the trend together01
Experiential Campus Tours
Colleges are using high-tech, experiential and interactive campus visits to attract next-generation students, creating memorable first impressions through virtual reality and sensory immersion.
02
Immersive Online Tours
Institutions like Princeton are offering immersive online campus tours, giving potential students the option to experience the university campus in a way that could actually be more comprehensive than in-person tours.
03
Gamified Campus Tours
Post-secondary institutions like Washington State University (WSU) are using gamified tactics to connect with a new generation of students, engaging prospective students through Pokémon GO-integrated tours.
Industry implications
What the Experiential Campus trend means for industry
Where the trend changes the playbookFor
Education
Educational facilities are focusing on intertwining the importance of education with on-campus college lifestyle to attract next-generation students.
For
Virtual Reality
The use of virtual reality in campus tours can create a unique and immersive experience that could be a disruptive innovation opportunity for the virtual reality industry.
For
Tourism
Institutions offering virtual reality and gamified campus tours could lead to opportunities in the tourism industry, as these tours become a more popular way for prospective students to experience campuses remotely.
Workshop question
In what way can your brand utilize technology to offer experiential demonstrations?
Trend signals
Trend signals for Experiential Campus
Trend score 2.4 out of 10, from popularity 38%, activity 26%, freshness 8%.
Popularity38%
Activity26%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Experiential Campus trend
4 featured examples from Sep 1, 2015 to Aug 16, 2016CategoryTech
Immersive Online Campus Tours
Princeton Offers Online Tours for People Who Cannot Attend In Person
The education industry can leverage immersive online campus tours to attract and engage potential students, offering them a unique and convenient way to explore campuses remotely.
CategoryTech
Gamified Campus Tours
This University Incorporated Pokémon GO into Its Campus Tours
Post-secondary institutions can adopt digital strategies like gamified tours to engage with prospective students in more relevant ways.
CategoryTech
Virtual Reality Campus Tours
This University Engrosses Visitors with a Flying Virtual Reality Tour
Disruptive innovation opportunity: Implement virtual reality campus tours in universities and schools to attract prospective students and showcase innovation in education.
CategoryTech
Historic University Tour Apps
Harvard University's Mobile Tour App Offers Historical Information
Implementing interactive tour apps with historical context can enhance the visitor experience and attract more tourists.
