SAMPLE CONSUMER INSIGHTS - Subscribe to access 6,986 more

Comical Culinary

Lighthearted cooking shows are a backlash to the rise of gourmand

Implications - At the heart of foodie culture and influencers in this space is elitism and a fascination with all things gourmand. This aspirational approach to food, however, can alienate the mainstream consumer; as a result, satirical, humor-based cooking shows can be observed. This shows a shift in preferred tone on social media, moving away from aspiration and toward accessibility.
SCORE 3.1
Popularity
Activity
Freshness
Megatrends
Patterns
81,621 Total Clicks
Oct 15 - Aug 16
Mild
LifestyleFoodSocial Media
Featured Examples
Vegan Rapper Cooking Shows - Waka Flocka Shares His Vegan Recipes with Consumers With Video Segments
SCORE 4.7
Average 866 Clicks Pub: Feb 27, 16
Vegan Rapper Cooking Shows
Waka Flocka Shares His Vegan Recipes with Consumers With Video Segments
Artist and rapper Waka Flocka recently teamed up with Munchies to provide consumers with a vegan-themed cooking show where the creative shares some of his favorite meat-free and dairy-free recipes.... [More]
VR Cooking Shows - The 360° Meals at Samsung Series Combines Gourmet Food with VR Technology
SCORE 3.6
Mild 2,211 Clicks Pub: Apr 17, 16
VR Cooking Shows
The 360° Meals at Samsung Series Combines Gourmet Food with VR Technology
Samsung has created a new series called ‘360° Meals’ that combines gourmet cooking with VR technology. While VR devices have been used to enhance many different experiences, this new... [More]
Celebrity Cooking Shows - VH1 is Pairing Up Snoop Dogg & Martha Stewart for a New Cooking Show
SCORE 2.2
Untested 131 Clicks Pub: Aug 9, 16
Celebrity Cooking Shows
VH1 is Pairing Up Snoop Dogg & Martha Stewart for a New Cooking Show
VH1’s newest celebrity cooking show is pairing two stars together who most people would rarely expect to be in the same room: Martha Stewart and Snoop Dogg. Though it seems strange, the idea... [More]
Culinary Creativity Webseries - #TuTwist Stars Latinas Who Passionately Create in the Kitchen
SCORE 2.5
Mild 122 Clicks Pub: Apr 7, 16
Culinary Creativity Webseries
#TuTwist Stars Latinas Who Passionately Create in the Kitchen
A few of Unilever’s American food and refreshment brands are being featured in a new webseries called ‘#TuTwist’ about the culinary creativity of Latina mothers. The series stars... [More]
Latino Cooking Channels - El Guzzi is a Latino YouTuber Who Shares Easy Mexican-American Dishes
SCORE 1.6
Untested 167 Clicks Pub: Oct 30, 15
Latino Cooking Channels
El Guzzi is a Latino YouTuber Who Shares Easy Mexican-American Dishes
El Guzzi is a YouTube channel run by a Latino social media star who says: “I’m just a regular guy who loves to create and make people smile.” This is evident as both food and humor... [More]
Related Trend Reports & Custom Market Research
Quantcast