Lighthearted cooking shows are a backlash to the rise of gourmand
Implications - At the heart of foodie culture and influencers in this space is elitism and a fascination with all things gourmand. This aspirational approach to food, however, can alienate the mainstream consumer; as a result, satirical, humor-based cooking shows can be observed. This shows a shift in preferred tone on social media, moving away from aspiration and toward accessibility.
Workshop Question - How can your brand incorporate comedic relief into its product, service or marketing strategy, as a way to de-stress a consumer's daily routine?
Trend Themes
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Humorous Cooking Shows — The increase in satirical cooking shows is a response to the shift in preferred tone on social media, moving away from aspiration and toward accessibility.
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Celebrity Cooking Shows — The concept of bringing together diverse celebrities, such as Martha Stewart and Snoop Dogg, is an opportunity for unconventional pairings to draw consumers in.
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VR Cooking Shows — Combining gourmet cooking with VR technology in group settings can foster a new level of interactivity for audiences.
Industry Implications
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Food and Beverage Industry — The rise in popularity of cooking shows across diverse cultures presents an opportunity for businesses to leverage these trends and offer new products to diverse audiences.
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Media and Entertainment Industry — The diversity in celebrity guests on cooking shows presents an opportunity for unconventional pairings to draw consumers in, leading to increased viewership and revenue.
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Technology Industry — The integration of VR technology and live experiences in cooking shows is an opportunity for businesses to tap into the growing market of tech-savvy audiences who seek immersive experiences.
5 Featured, 45 Examples:
125,055 Total Clicks
Date Range:
Oct 15 — Aug 16
Trending:
Mild
Consumer Insight Topics:
