Category
Lifestyle
Assisted Choices
Trend cluster
Category
Comical
Culinary
Lighthearted cooking shows are a backlash to the rise of gourmand.
2.4
Trend score
Trend
What is the Comical Culinary trend?
Comical Culinary: At the heart of foodie culture and influencers in this space is elitism and a fascination with all things gourmand. This aspirational approach to food, however, can alienate the mainstream consumer; as a result, satirical, humor-based cooking shows can be observed. This shows a shift in preferred tone on social media, moving away from aspiration and toward accessibility.
Trend themes
Themes within the Comical Culinary trend
Three behaviours holding the trend together01
Humorous Cooking Shows
The increase in satirical cooking shows is a response to the shift in preferred tone on social media, moving away from aspiration and toward accessibility.
02
Celebrity Cooking Shows
The concept of bringing together diverse celebrities, such as Martha Stewart and Snoop Dogg, is an opportunity for unconventional pairings to draw consumers in.
03
VR Cooking Shows
Combining gourmet cooking with VR technology in group settings can foster a new level of interactivity for audiences.
Industry implications
What the Comical Culinary trend means for industry
Where the trend changes the playbookFor
Food and Beverage Industry
The rise in popularity of cooking shows across diverse cultures presents an opportunity for businesses to leverage these trends and offer new products to diverse audiences.
For
Media and Entertainment Industry
The diversity in celebrity guests on cooking shows presents an opportunity for unconventional pairings to draw consumers in, leading to increased viewership and revenue.
For
Technology Industry
The integration of VR technology and live experiences in cooking shows is an opportunity for businesses to tap into the growing market of tech-savvy audiences who seek immersive experiences.
Workshop question
How can your brand incorporate comedic relief into its product, service or marketing strategy, as a way to de-stress a consumer's daily routine?
Trend signals
Trend signals for Comical Culinary
Trend score 2.4 out of 10, from popularity 35%, activity 30%, freshness 8%.
Popularity35%
Activity30%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Comical Culinary trend
5 featured examples from Oct 30, 2015 to Aug 9, 2016CategoryLifestyle
Vegan Rapper Cooking Shows
Waka Flocka Shares His Vegan Recipes with Consumers With Video Segments
The rise in celebrity-driven veganism opens up opportunities for plant-based food and beverage companies to collaborate with influencers and create new product lines or recipes.
CategoryLifestyle
VR Cooking Shows
The 360° Meals at Samsung Series Combines Gourmet Food with VR Technology
The VR industry can explore the use of VR devices and content to enhance group experiences and provide innovative culinary learning opportunities.
CategoryLifestyle
Celebrity Cooking Shows
VH1 is Pairing Up Snoop Dogg & Martha Stewart for a New Cooking Show
Opportunity for television networks and streaming services to capitalize on the popularity of celebrity cooking shows by finding ways to bring together unlikely personalities.
CategoryLifestyle
Culinary Creativity Webseries
#TuTwist Stars Latinas Who Passionately Create in the Kitchen
Disruptive innovation opportunity: Introduce new food and beverage products that align with the diverse and evolving preferences of consumers.
CategoryLifestyle
Latino Cooking Channels
El Guzzi is a Latino YouTuber Who Shares Easy Mexican-American Dishes
The growth of online cooking channels like El Guzzi calls for innovative platforms that offer personalized cooking experiences, interactive tutorials, and community engagement.
