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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,498 more

Comical Culinary

Lighthearted cooking shows are a backlash to the rise of gourmand

Implications - At the heart of foodie culture and influencers in this space is elitism and a fascination with all things gourmand. This aspirational approach to food, however, can alienate the mainstream consumer; as a result, satirical, humor-based cooking shows can be observed. This shows a shift in preferred tone on social media, moving away from aspiration and toward accessibility.
Workshop Question - How can your brand incorporate comedic relief into its product, service or marketing strategy, as a way to de-stress a consumer's daily routine?
5 Featured, 45 Examples:
92,115 Total Clicks
Date Range:
Oct 15 — Aug 16
Consumer Insight Topics:

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