Comical Culinary

Lighthearted cooking shows are a backlash to the rise of gourmand

Implications - At the heart of foodie culture and influencers in this space is elitism and a fascination with all things gourmand. This aspirational approach to food, however, can alienate the mainstream consumer; as a result, satirical, humor-based cooking shows can be observed. This shows a shift in preferred tone on social media, moving away from aspiration and toward accessibility.
SCORE 3.8
Popularity
Activity
Freshness
Megatrends
Patterns
72,105 Total Clicks
Oct 15 - Aug 16
Mild
LifestyleFoodSocial Media
Featured Examples
Vegan Rapper Cooking Shows - Waka Flocka Shares His Vegan Recipes with Consumers With Video Segments
SCORE 5.1
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Vegan Rapper Cooking Shows
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SCORE 4.1
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VR Cooking Shows
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SCORE 2.8
Mild 95 Clicks Pub: Aug 9, 16
Celebrity Cooking Shows
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Latino Cooking Channels - El Guzzi is a Latino YouTuber Who Shares Easy Mexican-American Dishes
SCORE 1.9
Untested 113 Clicks Pub: Oct 30, 15
Latino Cooking Channels
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