SAMPLE CONSUMER INSIGHTS - Subscribe to access 7,456 more

Comical Culinary

Lighthearted cooking shows are a backlash to the rise of gourmand

Implications - At the heart of foodie culture and influencers in this space is elitism and a fascination with all things gourmand. This aspirational approach to food, however, can alienate the mainstream consumer; as a result, satirical, humor-based cooking shows can be observed. This shows a shift in preferred tone on social media, moving away from aspiration and toward accessibility.

Workshop Question - How can your brand incorporate comedic relief into its product, service or marketing strategy, as a way to de-stress a consumer's daily routine?

SCORE 2.9

Popularity

Activity

Freshness

Megatrends

Patterns

5 Featured, 45 Examples: 85,074 Total Clicks

Date Range: Oct 15 - Aug 16

Trending: Mild

Consumer Insight Topics: Lifestyle Food Social Media

Featured Examples

Vegan Rapper Cooking Shows - Waka Flocka Shares His Vegan Recipes with Consumers With Video Segments

SCORE 4.6

Average 903 Clicks Pub: Feb 27, 16

Vegan Rapper Cooking Shows

Waka Flocka Shares His Vegan Recipes with Consumers With Video Segments

Artist and rapper Waka Flocka recently teamed up with Munchies to provide consumers with a vegan-themed cooking show where the creative shares some of his favorite meat-free and dairy-free recipes.... [More]

VR Cooking Shows - The 360° Meals at Samsung Series Combines Gourmet Food with VR Technology

SCORE 3.5

Mild 2,347 Clicks Pub: Apr 17, 16

VR Cooking Shows

The 360° Meals at Samsung Series Combines Gourmet Food with VR Technology

Samsung has created a new series called ‘360° Meals’ that combines gourmet cooking with VR technology. While VR devices have been used to enhance many different experiences, this new... [More]

Celebrity Cooking Shows - VH1 is Pairing Up Snoop Dogg & Martha Stewart for a New Cooking Show

SCORE 2.1

Untested 163 Clicks Pub: Aug 9, 16

Celebrity Cooking Shows

VH1 is Pairing Up Snoop Dogg & Martha Stewart for a New Cooking Show

VH1’s newest celebrity cooking show is pairing two stars together who most people would rarely expect to be in the same room: Martha Stewart and Snoop Dogg. Though it seems strange, the idea... [More]

Culinary Creativity Webseries - #TuTwist Stars Latinas Who Passionately Create in the Kitchen

SCORE 2.4

Untested 133 Clicks Pub: Apr 7, 16

Culinary Creativity Webseries

#TuTwist Stars Latinas Who Passionately Create in the Kitchen

A few of Unilever’s American food and refreshment brands are being featured in a new webseries called ‘#TuTwist’ about the culinary creativity of Latina mothers. The series stars... [More]

Latino Cooking Channels - El Guzzi is a Latino YouTuber Who Shares Easy Mexican-American Dishes

SCORE 1.5

Untested 201 Clicks Pub: Oct 30, 15

Latino Cooking Channels

El Guzzi is a Latino YouTuber Who Shares Easy Mexican-American Dishes

El Guzzi is a YouTube channel run by a Latino social media star who says: “I’m just a regular guy who loves to create and make people smile.” This is evident as both food and humor... [More]