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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,427 more

Reverse Influencer

Celebrities are tapping into hyperreality by creating social media influence

Implications - As bloggers turn into influencers and eventually transform into full-fledged celebrities, public figures who started in more traditional forms of media are looking to enter the space by aligning with Internet culture. This ties them to a hyperreal personal brand that blurs the line between public persona and the authentic self that resonates strongly with Generation Z.
Workshop Question - How is your brand adapting to the marketing and media preferences of Gen Z?
3.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 61 Examples:
234,866 Total Clicks
Date Range:
Jan 15 — Jan 17
Trending:
Mild
Consumer Insight Topics:

Featured Examples

Celebrity Selfie Editorials
Celebrity Selfie Editorials
Interview Magazine's #ME Issue Celebrates the Celebrity Selfie
Interview magazine’s selfie editorial is an ode to the celebrity selfie and social media presence. Titled the #ME issue, this millennial editorial displays the selfies of some of Internet’... MORE
Supermodel-Themed Messaging Stickers
Supermodel-Themed Messaging Stickers
'Tytymoji by Tyra Banks' is a Set of Stickers from the Model
‘Tytymoji by Tyra Banks’ is the latest project from the well-known supermodel. Tyra Banks made her name as a model, but the celebrity has since branched out, thanks in large part to her... MORE
Father-Daughter Rap Videos
Father-Daughter Rap Videos
The Kanye West Only One Video is a Sentimental Clip with Daughter North
The Kanye West Only One music video shows the rapper’s soft side. The song features Beatles front man Paul McCartney and is a tribute to West’s late mother Donda, who is depicted as a... MORE
play_circle_filled Laughable App-Filtered Duets
Laughable App-Filtered Duets
Ariana Grande and Jimmy Fallon Had Fun with Comedic Snapchat Filters
Pop star Ariana Grande and talk show host Jimmy Fallon made a music video together using comedic Snapchat filters. When watching their remake of Ariana’s ‘Into You,’ it’s... MORE
play_circle_filled Plant-Powered Drink Campaigns
Plant-Powered Drink Campaigns
Silk Shows How Venus Williams and DJ Khaled 'Do Plants'
‘Do Plants’ is a new campaign form Silk that taps celebrities like Venus Williams and DJ Khaled to show the power of plant-based foods. The brand’s Very Vanilla Soymilk is a... MORE
play_circle_filled Inclusive Patriotic Campaigns
Inclusive Patriotic Campaigns
'We Are America' Allows John Cena to Explain What Being American Is
Iconic WWE American wrestler John Cena was featuring in a campaign from ‘Ad Council’ that is titled ‘We Are America.’ The effort works to show that the average American isn&#... MORE
play_circle_filled Branded Celebrity Channels
Branded Celebrity Channels
Dwayne "The Rock" Johnson Launches A YouTube Channel for Fans
Dwayne “The Rock” Johnson has launched a new YouTube channel with the aim of creating and sharing funny videos with his fans. The first episode of the new channel is “a comical... MORE

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