



Celebrities are tapping into hyperreality by creating social media influence
Implications - As bloggers turn into influencers and eventually transform into full-fledged celebrities, public figures who started in more traditional forms of media are looking to enter the space by aligning with Internet culture. This ties them to a hyperreal personal brand that blurs the line between public persona and the authentic self that resonates strongly with Generation Z.
Workshop Question - How is your brand adapting to the marketing and media preferences of Gen Z?
7 Featured, 61 Examples:
247,233 Total Clicks
Date Range:
Jan 15 — Jan 17
Trending:
Mild
Consumer Insight Topics: