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Reverse Influencer

Celebrities are tapping into hyperreality by creating social media influence

Implications - As bloggers turn into influencers and eventually transform into full-fledged celebrities, public figures who started in more traditional forms of media are looking to enter the space by aligning with Internet culture. This ties them to a hyperreal personal brand that blurs the line between public persona and the authentic self that resonates strongly with Generation Z.

Workshop Question - How is your brand adapting to the marketing and media preferences of Gen Z?

SCORE 3.8

Popularity

Activity

Freshness

Megatrends

Patterns

6 Featured, 53 Examples: 199,487 Total Clicks

Date Range: Jan 15 - Jan 17

Trending: Mild

Consumer Insight Topics: Pop Culture Social Media

Featured Examples

Celebrity Selfie Editorials - Interview Magazine's #ME Issue Celebrates the Celebrity Selfie

SCORE 4.6

Average 1,575 Clicks Pub: Sep 3, 15

Celebrity Selfie Editorials

Interview Magazine's #ME Issue Celebrates the Celebrity Selfie

Interview magazine’s selfie editorial is an ode to the celebrity selfie and social media presence. Titled the #ME issue, this millennial editorial displays the selfies of some of Internet’... [More]

Supermodel-Themed Messaging Stickers - 'Tytymoji by Tyra Banks' is a Set of Stickers from the Model

SCORE 6.3

Warm 1,136 Clicks Pub: Jan 12, 17

Supermodel-Themed Messaging Stickers

'Tytymoji by Tyra Banks' is a Set of Stickers from the Model

‘Tytymoji by Tyra Banks’ is the latest project from the well-known supermodel. Tyra Banks made her name as a model, but the celebrity has since branched out, thanks in large part to her... [More]

Father-Daughter Rap Videos - The Kanye West Only One Video is a Sentimental Clip with Daughter North

SCORE 3.6

Mild 1,514 Clicks Pub: Jan 30, 15

Father-Daughter Rap Videos

The Kanye West Only One Video is a Sentimental Clip with Daughter North

The Kanye West Only One music video shows the rapper’s soft side. The song features Beatles front man Paul McCartney and is a tribute to West’s late mother Donda, who is depicted as a... [More]

Laughable App-Filtered Duets - Ariana Grande and Jimmy Fallon Had Fun with Comedic Snapchat Filters

SCORE 4.2

Average 295 Clicks Pub: Jul 18, 16

Laughable App-Filtered Duets

Ariana Grande and Jimmy Fallon Had Fun with Comedic Snapchat Filters

Pop star Ariana Grande and talk show host Jimmy Fallon made a music video together using comedic Snapchat filters. When watching their remake of Ariana’s ‘Into You,’ it’s... [More]

Plant-Powered Drink Campaigns - Silk Shows How Venus Williams and DJ Khaled 'Do Plants'

SCORE 2.1

Untested 132 Clicks Pub: Jun 11, 16

Plant-Powered Drink Campaigns

Silk Shows How Venus Williams and DJ Khaled 'Do Plants'

‘Do Plants’ is a new campaign form Silk that taps celebrities like Venus Williams and DJ Khaled to show the power of plant-based foods. The brand’s Very Vanilla Soymilk is a... [More]

Inclusive Patriotic Campaigns - 'We Are America' Allows John Cena to Explain What Being American Is

SCORE 0.8

Untested 103 Clicks Pub: Jul 5, 16

Inclusive Patriotic Campaigns

'We Are America' Allows John Cena to Explain What Being American Is

Iconic WWE American wrestler John Cena was featuring in a campaign from ‘Ad Council’ that is titled ‘We Are America.’ The effort works to show that the average American isn&#... [More]