Category
Lifestyle
Assisted Choices
Trend cluster
Category
Reverse
Influencer
Celebrities are tapping into hyperreality by creating social media influence.
3.3
Trend score
Trend
What is the Reverse Influencer trend?
Reverse Influencer: As bloggers turn into influencers and eventually transform into full-fledged celebrities, public figures who started in more traditional forms of media are looking to enter the space by aligning with Internet culture. This ties them to a hyperreal personal brand that blurs the line between public persona and the authentic self that resonates strongly with Generation Z.
Trend themes
Themes within the Reverse Influencer trend
Three behaviours holding the trend together01
Celebrity Personal Branding
Traditional celebrities are adopting internet culture to cultivate their personal brands.
02
Humor in Digital Marketing
The incorporation of humor is becoming a popular trend in digital marketing campaigns.
03
Inclusion in Advertising
Brands are promoting messages centered around inclusivity to appeal to a broader audience.
Industry implications
What the Reverse Influencer trend means for industry
Where the trend changes the playbookFor
Entertainment Industry
Traditional celebrities are adopting digital platforms to engage with their audience and stay relevant.
For
Digital Marketing Industry
The addition of humor is a valuable strategy to improve customer engagement in digital campaigns.
For
Advertising Industry
Inclusive messages in ads promote brands with a more considerate and compassionate image.
Workshop question
How is your brand adapting to the marketing and media preferences of Gen Z?
Trend signals
Trend signals for Reverse Influencer
Trend score 3.3 out of 10, from popularity 51%, activity 39%, freshness 8%.
Popularity51%
Activity39%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Reverse Influencer trend
7 featured examples from Jan 30, 2015 to Jan 12, 2017CategoryFashion
Celebrity Selfie Editorials
Interview Magazine's #ME Issue Celebrates the Celebrity Selfie
Fashion and beauty brands can leverage the celebrity selfie culture to collaborate with influential celebrities for marketing campaigns and product endorsements.
CategoryPop Culture
Supermodel-Themed Messaging Stickers
'Tytymoji by Tyra Banks' is a Set of Stickers from the Model
The entertainment merchandise industry can explore the potential of creating digital sticker sets and emojis based on popular TV shows and celebrities.
CategoryPop Culture
Father-Daughter Rap Videos
The Kanye West Only One Video is a Sentimental Clip with Daughter North
Musicians who incorporate sentimental themes and relatable imagery into their music videos can attract a wider audience and build brand loyalty.
CategoryPop Culture
Laughable App-Filtered Duets
Ariana Grande and Jimmy Fallon Had Fun with Comedic Snapchat Filters
Entertainment industry can incorporate comedic Snapchat filters and viral music videos to attract and engage audiences.
CategoryLifestyle
Plant-Powered Drink Campaigns
Silk Shows How Venus Williams and DJ Khaled 'Do Plants'
Opportunities for companies to develop and market more plant-based food and drink options to meet consumer demand.
CategoryPop Culture
Inclusive Patriotic Campaigns
'We Are America' Allows John Cena to Explain What Being American Is
Develop inclusive advertising campaigns that target diverse audiences and challenge societal norms.
CategorySocial Media
Branded Celebrity Channels
Dwayne "The Rock" Johnson Launches A YouTube Channel for Fans
The entertainment industry can leverage digital platforms like YouTube to engage with fans, promote content, and build a loyal following.
