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Reverse Influencer

Celebrities are tapping into hyperreality by creating social media influence

Implications - As bloggers turn into influencers and eventually transform into full-fledged celebrities, public figures who started in more traditional forms of media are looking to enter the space by aligning with Internet culture. This ties them to a hyperreal personal brand that blurs the line between public persona and the authentic self that resonates strongly with Generation Z.
SCORE 5.5
Popularity
Activity
Freshness
Megatrends
Patterns
184,799 Total Clicks
Jan 15 - Jan 17
This Year and Mild
Pop CultureSocial Media
Featured Examples
Celebrity Selfie Editorials - Interview Magazine's #ME Issue Celebrates the Celebrity Selfie
SCORE 5.2
Warm 1,290 Clicks Pub: Sep 3, 15
Celebrity Selfie Editorials
Interview Magazine's #ME Issue Celebrates the Celebrity Selfie
Interview magazine’s selfie editorial is an ode to the celebrity selfie and social media presence. Titled the #ME issue, this millennial editorial displays the selfies of some of Internet’... [More]
Supermodel-Themed Messaging Stickers - 'Tytymoji by Tyra Banks' is a Set of Stickers from the Model
SCORE 7.9
This Year and Hot 1,027 Clicks Pub: Jan 12, 17
Supermodel-Themed Messaging Stickers
'Tytymoji by Tyra Banks' is a Set of Stickers from the Model
‘Tytymoji by Tyra Banks’ is the latest project from the well-known supermodel. Tyra Banks made her name as a model, but the celebrity has since branched out, thanks in large part to her... [More]
Father-Daughter Rap Videos - The Kanye West Only One Video is a Sentimental Clip with Daughter North
SCORE 4
Mild 1,456 Clicks Pub: Jan 30, 15
Father-Daughter Rap Videos
The Kanye West Only One Video is a Sentimental Clip with Daughter North
The Kanye West Only One music video shows the rapper’s soft side. The song features Beatles front man Paul McCartney and is a tribute to West’s late mother Donda, who is depicted as a... [More]
Laughable App-Filtered Duets - Ariana Grande and Jimmy Fallon Had Fun with Comedic Snapchat Filters
SCORE 5.4
This Year and Warm 184 Clicks Pub: Jul 18, 16
Laughable App-Filtered Duets
Ariana Grande and Jimmy Fallon Had Fun with Comedic Snapchat Filters
Pop star Ariana Grande and talk show host Jimmy Fallon made a music video together using comedic Snapchat filters. When watching their remake of Ariana’s ‘Into You,’ it’s... [More]
Plant-Powered Drink Campaigns - Silk Shows How Venus Williams and DJ Khaled 'Do Plants'
SCORE 3.1
Mild 74 Clicks Pub: Jun 11, 16
Plant-Powered Drink Campaigns
Silk Shows How Venus Williams and DJ Khaled 'Do Plants'
‘Do Plants’ is a new campaign form Silk that taps celebrities like Venus Williams and DJ Khaled to show the power of plant-based foods. The brand’s Very Vanilla Soymilk is a... [More]
Inclusive Patriotic Campaigns - 'We Are America' Allows John Cena to Explain What Being American Is
SCORE 1.9
This Year and Untested 51 Clicks Pub: Jul 5, 16
Inclusive Patriotic Campaigns
'We Are America' Allows John Cena to Explain What Being American Is
Iconic WWE American wrestler John Cena was featuring in a campaign from ‘Ad Council’ that is titled ‘We Are America.’ The effort works to show that the average American isn&#... [More]
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