These exotic, health-associated ingredients are used to lighten desserts
Implications - In the midst of the health wave's rise to the mainstream, exotic ingredients are seen as a health-associated phenomenon evoking images of seasonality and new superfoods. As a result, Mediterranean flavors are permeating the world of frozen confections. This accommodates consumers who are interested in health benefits, but not necessarily performative foods.
Workshop Question - What new material or ingredient can you incorporate into your offering to present a more practical function in a consumer's life?
Trend Themes
1. Exotic Ingredients and Seasonality - Exotic ingredients like rose water, tahini, and camel's milk are becoming more popular in desserts due to the health wave and a desire for seasonality.
2. Vegan and Dairy-free Desserts - Vegan and dairy-free options continue to gain popularity, as seen with vegan avocado pudding pie and lavender coconut ice cream.
3. Floral and Exotic Flavors - Floral and exotic flavors, such as rose water, lavender, and cardamom, are being used more often in desserts to create unique and unexpected tastes.
Industry Implications
1. Health and Wellness - Consumers are seeking out healthier dessert options and are more interested in ingredients with health benefits.
2. Alternative Milk Products - Alternative milk products, such as camel's milk, goat's milk, and sheep's milk, are gaining popularity as healthier and more sustainable alternatives to cow's milk.
3. Vegan and Vegetarian Foods - There is a growing demand for vegan and vegetarian foods, leading to more creative and unique options in the dessert category.
