Category
Lifestyle
Assisted Choices
Trend cluster
Category
Throwback
Medicinal
Health and wellness purists are responding to healing oils and simplicity.
3.6
Trend score
Trend
What is the Throwback Medicinal trend?
Throwback Medicinal: The health and wellness wave fueled by online influencers and the availability of information online has a lot of consumers reverting back to simplistic, nostalgic forms of healthcare. This includes oils, elixirs, and analog remedies that not only comfort consumers with their lack of chemical components, but hearken back to simpler times.
Trend themes
Themes within the Throwback Medicinal trend
Three behaviours holding the trend together01
Simplistic Healthcare
Natural and nostalgic forms of healthcare, like oils and analog remedies, are gaining popularity in the health and wellness industry, as consumers seek products without chemical components.
02
Aromatherapy
Essential oils are being used to induce sleep, reduce anxiety and relieve tension within the beauty and wellness industries as people look for organic ways to maintain wellness.
03
Natural Pain Remedies
Consumers are turning to natural pain remedies to find relief without aggressive chemical agents and strive to maintain long-term health solutions over traditional medical treatments.
Industry implications
What the Throwback Medicinal trend means for industry
Where the trend changes the playbookFor
Beauty Industry
The beauty industry is incorporating more natural and familiar components into their products, like essential oils and organic herbs, in order to appeal to health-conscious consumers and offer chemical-free solutions.
For
Wellness Industry
The wellness industry is looking to more natural solutions to offer their consumers, and using things like essential oils, natural remedies and nostalgic forms of healthcare to gain a foothold in a crowded market.
For
Chronic Pain Industry
The chronic pain industry may benefit from using natural pain remedies like essential oil sprays, as this type of product works quickly and offers long-term relief without creating adverse side effects.
Workshop question
How could your brand harness consumers' desire for simpler times?
Trend signals
Trend signals for Throwback Medicinal
Trend score 3.6 out of 10, from popularity 59%, activity 40%, freshness 8%.
Popularity59%
Activity40%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Throwback Medicinal trend
7 featured examples from Mar 2 to Nov 22, 2016CategoryLifestyle
Expressive Oil Kits
These Essential Oil Blends from doTERRA Support Emotional Well-Being
The trend towards named essential oil blends and emotional aromatherapy provides innovation opportunities for companies in the wellness industry to create unique, targeted product…
CategoryLifestyle
Roll-On Acne Oils
Saje's 'Zap' Uses a Blend of Essential Oils to Treat Blemishes
The skincare industry can tap into the demand for effective and natural acne treatments using essential oils.
CategoryFashion
Anxiety-Relieving Aromatherapy
The Tata Harper Aromatic Stress Treatment Oil Blend Reduces Tension
Disruptive innovation opportunity: Explore the potential of incorporating aromatherapy and natural stress treatments into beauty and skincare products to provide additional benefi…
CategoryLifestyle
Magnesium Migraine Relief Sprays
This Natural Headache Remedy is an Alternative to Pain Pills
Alternative medicine can use natural pain relief products, including magnesium migraine relief sprays, as an effective substitute for traditional pain pills.
CategoryLifestyle
Sleep-Inducing Oils
The 'Good Nite' Calming Essential Oil Naturally Lulls Consumers to Slumber
The health and wellness industry can leverage the rising trend of natural sleep remedies like the 'Good Nite' calming essential oil to provide alternative solutions for better sle…
CategoryLifestyle
Herbal Foot Sprays
This Antiseptic Spray Helps to Promote Foot Health
The personal care industry can explore the development of antiseptic foot sprays and other products for foot health.
CategoryFashion
Steam Room Oil Sprays
The Eucalyptus Shower Mist Turns Ordinary Bathrooms Into a Healing Getaway
Opportunity for companies in the home improvement industry to offer products and services that elevate the spa-like experience in bathrooms and showers.
