Cocktails are reimagined in alternate forms to satisfy a desire for adult play
Implications - As consumers push for experiences enriched by the infusion of play-inspired elements, emerging brands are creating experimental takes on classic cocktails in solid and gaseous states. In addition to tapping into an interest in food and beverages that plays upon the senses, this progression highlights the willingness on the part of consumers to stray from convention in order to push the limits of their palate.
Workshop Question - If you were to reformat a product or service to make it more of a sensorial-experience, how would you do it?
Trend Themes
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Multi-sensory Experiences — Brands are creating experimental takes on classic cocktails in solid and gaseous states to tap into an interest in food and beverages that plays upon the senses.
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Edible Cocktails — Adults are enjoying multiple takes on alcoholic sweets and confectionery treats that infuse spirits such as gin and vodka.
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Innovative Mixology — Creative mixology products such as non-toxic Bubble Lick Edible Bubbles are increasingly popular and offer new cocktail garnishes.
Industry Implications
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Food & Beverage — The food and beverage industry can continue to develop multi-sensory experiences, alcoholic confectionery and innovative mixes to tap into the consumer's desire for play-inspired food and beverages.
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Hospitality — The hospitality industry could take inspiration from the multi-sensory cocktail trend and create captivating and unique cocktail experiences that will bring in clients.
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Marketing — Marketers in the food and beverage industry can use the burgeoning multi-sensory and edible confectionery trend to create captivating and unique advertising that will appeal to adults seeking new and exciting experiences.
5 Featured, 44 Examples:
282,300 Total Clicks
Date Range:
Jul 15 — Jul 16
Trending:
Warm
Consumer Insight Topics:
