Sensorial Cocktail

Implications - As consumers push for experiences enriched by the infusion of play-inspired elements, emerging brands are creating experimental takes on classic cocktails in solid and gaseous states. In addition to tapping into an interest in food and beverages that plays upon the senses, this progression highlights the willingness on the part of consumers to stray from convention in order to push the limits of their palate.

Workshop Question - If you were to reformat a product or service to make it more of a sensorial-experience, how would you do it?