Category
Lifestyle
Assisted Choices
Trend cluster
Category
Sensorial
Cocktail
Cocktails are reimagined in alternate forms to satisfy a desire for adult play.
5.1
Trend score
Trend
What is the Sensorial Cocktail trend?
Sensorial Cocktail: As consumers push for experiences enriched by the infusion of play-inspired elements, emerging brands are creating experimental takes on classic cocktails in solid and gaseous states. In addition to tapping into an interest in food and beverages that plays upon the senses, this progression highlights the willingness on the part of consumers to stray from convention in order to push the limits of their palate.
Trend themes
Themes within the Sensorial Cocktail trend
Three behaviours holding the trend together01
Multi-Sensory Experiences
Brands are creating experimental takes on classic cocktails in solid and gaseous states to tap into an interest in food and beverages that plays upon the senses.
02
Edible Cocktails
Adults are enjoying multiple takes on alcoholic sweets and confectionery treats that infuse spirits such as gin and vodka.
03
Innovative Mixology
Creative mixology products such as non-toxic Bubble Lick Edible Bubbles are increasingly popular and offer new cocktail garnishes.
Industry implications
What the Sensorial Cocktail trend means for industry
Where the trend changes the playbookFor
Food & Beverage
The food and beverage industry can continue to develop multi-sensory experiences, alcoholic confectionery and innovative mixes to tap into the consumer's desire for play-inspired food and beverages.
For
Hospitality
The hospitality industry could take inspiration from the multi-sensory cocktail trend and create captivating and unique cocktail experiences that will bring in clients.
For
Marketing
Marketers in the food and beverage industry can use the burgeoning multi-sensory and edible confectionery trend to create captivating and unique advertising that will appeal to adults seeking new and exciting experiences.
Workshop question
If you were to reformat a product or service to make it more of a sensorial-experience, how would you do it?
Trend signals
Trend signals for Sensorial Cocktail
Trend score 5.1 out of 10, from popularity 81%, activity 63%, freshness 8%.
Popularity81%
Activity63%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Sensorial Cocktail trend
5 featured examples from Jul 13, 2015 to Jul 8, 2016CategoryLifestyle
Booze-Infused Candy Shops
The 'Eat Your Drink' Pop-Up Shop Offers Edible Cocktails in Candy Form
Creating boozy treats introduces new innovation opportunities in the food and beverage industry.
CategoryLifestyle
Edible Alcoholic Bubbles
The Bubble Lick Edible Bubbles are a Creative New Cocktail Garnish
The food and beverage industry can explore the incorporation of edible bubbles as a creative and interactive element in drinks and cocktails.
CategoryLifestyle
Nose-Ingested Alcohol Clouds
This Bar Combines Meteorology and Mixology for a Boozy Adventure
The food and beverage industry can explore new forms of alcohol consumption like nose-ingested alcohol and inhaleable treats to offer more unique experiences.
CategoryLifestyle
Rosé Wine Gummies
Sugarfina's Rosé All Day Rosé-Infused Gummy Bears are an Elegant Summer Treat
Opportunity for confectionery brands to move into the luxury market with high-end alcohol-infused treats.
CategoryFashion
Sensory Cognac Kits
This Courvoisier Cognac Gift Delights with a Combination of Scent and Taste
The alcohol industry can explore partnerships with fragrance companies to create unique multi-sensory experiences like the Célébration Sensorielle gift packs from Courvoisier Cogn…
