The 'Eat Your Drink' candy store is made for adults who are truly kids at heart. The unique pop-up shop is offering adults the chance to try a wide selection of edible cocktails.
Each cocktail is presented in the form of a sugary confectionery treat. The shop was created by Emile Bernard and Melanie Goldsmith who founded 'Smith & Sinclair.' This company works with a variety of alcohols to create the delicious sweet treats infused with spirits such as Langley’s Gin and Beluga Vodka. A few of the special menu items will include alcoholic bubbles and perfumes, infused candy floss and cocktail dib dabs.
The fully immersive experience aims to create an adult sense of play that combines boozy beverages with exciting new treats. Located in London England Eat Your Drink will be operating for just over a month, and the grand opening will take place on November 17, 2015.
Key Themes Behind This Trend
- Alcohol-infused Treats
- Creating alcoholic confectionery treats can lead to a new market of adventurous alcohol consumers.
- Adult Playfulness
- Catering to an adult desire for play and creativity offers an opportunity to innovate in diverse areas beyond the food and beverage industry.
- Interactive Hospitality
- Providing innovative experiential events and services to adult consumers can redefine traditional hospitality and leisure industries.
Where This Applies
- Food and Beverage
- Creating boozy treats introduces new innovation opportunities in the food and beverage industry.
- Event Planning
- Incorporating a playful and interactive element to events can draw a new crowd of consumers seeking immersive experiences.
- Leisure and Hospitality
- Offering creative and playful experiences to adult consumers can reinvent traditional hospitality and leisure industries.
