Category
Business
Category Mashups
Trend cluster
Category
Shoppable
Media
Retailers offer purchasing options in entertainment pieces for convenience.
4.3
Trend score
Trend
What is the Shoppable Media trend?
Shoppable Media: As consumers' schedules become more conflicted and brick and mortar retail engagement decreases, more convenient, addictive ways to shop are needed. Shoppable media elevates the availability of products and increases opportunity for brand interaction in a way that is fast and fun. More importantly, these interactions are organic and un-intrusive; two things especially dear to today's youth generation.
Trend themes
Themes within the Shoppable Media trend
Three behaviours holding the trend together01
Shoppable Media
The rise of shoppable media provides retailers the chance to integrate purchasing options into entertainment pieces for a fast and organic shopping experience.
02
Ephemeral Coupons
The success of Hering's SnapBlackFriday campaign shows how social platforms like Snapchat can be utilized for short-term, engaging and rewarding promotions.
03
Runway-to-Retail
Fashion shows can be more than just about presenting collections - brands like Topshop and Burberry are making it possible for viewers to purchase items at live shows and online, creating a more immersive shopping experience.
Industry implications
What the Shoppable Media trend means for industry
Where the trend changes the playbookFor
Retail
Shoppable media has the potential to change retail marketing and sales by integrating brand interaction and easy purchasing options into media content.
For
Social Media
Social media platforms like Snapchat and live stream platforms such as 'Checkout Live' can be powerful and innovative spaces for retailers to engage with customers and promote products.
For
Fashion
The fashion industry is embracing new technologies and online platforms to create more immersive, connected and immediate shopping experiences for customers.
Workshop question
what is one new way that your brand can embrace technology to ensure you are more accessible to the average consumer?
Trend signals
Trend signals for Shoppable Media
Trend score 4.3 out of 10, from popularity 77%, activity 44%, freshness 8%.
Popularity77%
Activity44%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Shoppable Media trend
7 featured examples from Feb 4, 2015 to Feb 1, 2017CategoryMarketing
Shoppable Construction Barriers
Kate Spade's 'Coming Soon' Wall is an Interactive Retail Platform
The retail industry can benefit from incorporating interactive retail campaigns and shoppable facades to enhance the customer experience and gain valuable data and insights.
CategoryTech
Shoppable Video Platforms
'Checkout Live' Merges Live Stream Content with eCommerce
Retailers of all types can benefit from embracing live stream shopping to reach new audiences, create engaging product content, and enhance the online shopping experience for cust…
CategoryLifestyle
Shoppable Athletic Videos
In Partnership with Smartzer, Puma Makes It Possible to Shop a Video
The integration of shoppable videos within e-commerce platforms is creating opportunities for increased sales and revenue.
CategoryBusiness
Shoppable Runway Shows
Topshop Unique is Experimenting with a New 'Runway-to-Retail' Format
Fashion retailers can adopt the 'Runway-to-Retail' format to offer consumers a more immersive and immediate shopping experience.
CategoryMarketing
Social Screenshot Coupons
Hering's Black Friday Promotion Used Snapchat to Offer Special Deals
Fashion retailers like Hering can use ephemeral promotions and screenshot coupons on social media platforms to cultivate engagement and drive sales.
CategoryMarketing
Shoppable Fashion Films
Ted Baker's 'Mission Impeccable' is an Interactive and Shoppable Video
Shoppable fashion films offer disruptive innovation opportunities for fashion and retail industries to increase consumer engagement and sales.
CategoryMarketing
Short Shoppable Videos
MikMak Lets Viewers Shop Videos for American Express, GE Content and More
The retail industry has the opportunity to create their own short shoppable videos to showcase their products and offer a seamless purchasing experience for customers.
