Shoppable Media

Retailers offer purchasing options in entertainment pieces for convenience

Implications - As consumers' schedules become more conflicted and brick and mortar retail engagement decreases, more convenient, addictive ways to shop are needed. Shoppable media elevates the availability of products and increases opportunity for brand interaction in a way that is fast and fun. More importantly, these interactions are organic and un-intrusive; two things especially dear to today's youth generation.
SCORE 6.5
Popularity
Activity
Freshness
Megatrends
Patterns
193,766 Total Clicks
Feb 15 - Feb 17
This Year and Average
BusinessRetail
Featured Examples
Shoppable Construction Barriers - Kate Spade's 'Coming Soon' Wall is an Interactive Retail Platform
SCORE 6.4
Warm 10,859 Clicks Pub: Feb 4, 15
Shoppable Construction Barriers
Kate Spade's 'Coming Soon' Wall is an Interactive Retail Platform
Usually when space opens up at the mall, a giant billboard printed on the construction barricade announces the incoming store—not so with the Kate Spade New York interactive retail wall.... [More]
Shoppable Video Platforms - 'Checkout Live' Merges Live Stream Content with eCommerce
SCORE 6.5
This Year and Warm 537 Clicks Pub: Feb 1, 17
Shoppable Video Platforms
'Checkout Live' Merges Live Stream Content with eCommerce
‘Checkout Live’ is a new platform that merges live stream content with an eCommerce platform to make it possible for shoppers to watch content and shop the items seen in it. Social... [More]
Shoppable Athletic Videos - In Partnership with Smartzer, Puma Makes It Possible to Shop a Video
SCORE 4.2
Average 2,122 Clicks Pub: Apr 25, 15
Shoppable Athletic Videos
In Partnership with Smartzer, Puma Makes It Possible to Shop a Video
Since video content serves as such a dynamic way to connect with consumers, brands are seeking ways for people to shop a video while they watch. A partnership between Smartzer and Puma brings one of... [More]
Shoppable Runway Shows - Topshop Unique is Experimenting with a New 'Runway-to-Retail' Format
SCORE 5.9
This Year and Warm 229 Clicks Pub: Sep 3, 16
Shoppable Runway Shows
Topshop Unique is Experimenting with a New 'Runway-to-Retail' Format
This year, after watching the Spring and Summer 2017 Topshop Unique runway show at East London’s Old Spitalfields Market during London Fashion Week, consumers will immediately be able to purchase... [More]
Social Screenshot Coupons - Hering's Black Friday Promotion Used Snapchat to Offer Special Deals
SCORE 5.3
Warm 389 Clicks Pub: Apr 28, 16
Social Screenshot Coupons
Hering's Black Friday Promotion Used Snapchat to Offer Special Deals
Knowing that Snapchat is one of the fastest growing social platforms, especially for marketing, Brazilian fashion retailer Hering used it as the place to host a Black Friday promotion. The ‘... [More]
Short Shoppable Videos - MikMak Lets Viewers Shop Videos for American Express, GE Content and More
SCORE 4.4
Average 205 Clicks Pub: Oct 22, 15
Short Shoppable Videos
MikMak Lets Viewers Shop Videos for American Express, GE Content and More
The newest addition to MikMak’s mobile video shopping network lets users shop videos using a feature called Blank Presents. MikMak first made itself known for an app that produced shoppable... [More]
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