Hybridized footwear designs appeal to busy, multi-tasking Millennials
Implications - With consumers in search of practical footwear designs that apply the ergonomic function of modern athletic gear, brands are creating curious hybrids that combine style and comfortability. Proving that consumers are looking for versatile pieces that accommodate the unpredictability of their lifestyles, this progression also highlights the Millennial desire to invest in a single product of quality craftsmanship that is sure to last and that is well-suited to a variety of activities.
Workshop Question - How are you appealing to the discerning consumer by conveying craftsmanship and longevity?
Trend Themes
-
Athleisure Footwear Trend — Brands are creating curious hybrids that combine style and comfortability to accommodate consumers' unpredictibility in their lifestyles.
-
Futuristic Sock Sneaker Trend — Designs that incorporate soft, sock-like fabrics and create seamless, fitted silhouettes provide disruptive innovation opportunities for companies interested in sportswear and fashion industries.
-
Hybrid Sandal Sneaker Trend — Sandal sneaker hybrids designed with more breathable fabrics and slip-on structure provide disruptive innovation opportunities for companies interested in the athletic footwear and outdoor activity industries.
Industry Implications
-
Sports Fashion Industry — Businesses can combine fashion with function to create stylish and comfortable athleisure wear to meet consumer demand for versatile pieces that accommodate the unpredictability of their lifestyles.
-
Outdoor Activity Industry — Companies can innovate new designs that create a comfortable and stylish boundary between outdoor and urban environments to encourage consumers to purchase products suitable for both settings.
-
Portable Footwear Industry — Businesses interested in providing consumers easy-to-carry and on-the-go footwear options can provide disruptive innovations in portable footwear industry by offering foldable and waterproof options that are more durable than traditional footwear.
5 Featured, 42 Examples:
304,385 Total Clicks
Date Range:
Mar 16 — Jun 16
Trending:
Hot
Consumer Insight Topics:
