Kids' advent calendars get an update for a more modern surprise
Implications - Popularized by its simple chocolate-centric predecessors, the advent calendar is taking on more iterations than ever before. This shift not only speaks to the ways in which consumers are beginning to expect to see products specifically suited to their needs, but also indicates an ongoing interest in goods for children that incorporate an element of surprise.
Workshop Question - Think of a classic product, like an advent calendar, that could fall in line with your current offerings, how would you make it your own?
Trend Themes
1. Modernized Advent - The advent calendar is taking on more iterations than ever before, indicating an ongoing interest in goods for children that incorporate an element of surprise.
2. Chocolate-free Countdowns - Classic chocolate advent calendars are being replaced by non-chocolate options for both kids and adults.
3. Eco-friendly Advent - Consumers are seeking eco-friendly and sustainable options for advent calendars that can be reused year after year.
Industry Implications
1. Retail - Retailers can develop novelty advent countdowns using creative ways of introducing surprise elements.
2. Candy - Candy and confectionery companies can explore gummy and other non-chocolate options to create advent countdowns.
3. Toys - Toy companies can create thematic advent calendars featuring a set of toys that can be used throughout the year as an addition to collections.
4 Featured, 23 Examples:
79,630 Total Clicks
Date Range:
Nov 15 — Jun 16
Trending:
Average
Consumer Insight Topics:
