In an attempt to measure the world's interest and experiment with the potential of live football streaming, Yahoo paid the NFL $20 million to stream a single game. Using the hashtag #WatchWithTheWorld, Yahoo will livestream the game to all devices globally -- on tablets, smart phones, laptops and connected TVs. Gaining capital through video ads, Yahoo is testing the waters to open the potential of online sports programming.
The game that will be streamed is on October 25th and features the Buffalo Bills and the Jacksonville Jaguars. There are also pre-game and half-time sponsors, being Dairy Queen and Toyota, respectively. This live football streaming opportunity will garner a more accurate picture of demographics and viewership, using online data that Yahoo can already collect from its visitors to the site.
Football Streaming Sites
More Stats +/-
Digital Sport Subscriptions
Convenient Cricket Streaming Services
Social Media Sports Streams
Fan Sportscaster Platforms
Pro Wrestling Streaming Subscriptions
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.