In an attempt to measure the world's interest and experiment with the potential of live football streaming, Yahoo paid the NFL $20 million to stream a single game. Using the hashtag #WatchWithTheWorld, Yahoo will livestream the game to all devices globally -- on tablets, smart phones, laptops and connected TVs. Gaining capital through video ads, Yahoo is testing the waters to open the potential of online sports programming.
The game that will be streamed is on October 25th and features the Buffalo Bills and the Jacksonville Jaguars. There are also pre-game and half-time sponsors, being Dairy Queen and Toyota, respectively. This live football streaming opportunity will garner a more accurate picture of demographics and viewership, using online data that Yahoo can already collect from its visitors to the site.
Key Themes Behind This Trend
- Live Sports Streaming
- Yahoo's investment to stream a single NFL game globally is a proof of concept for live sports streaming on various devices.
- Global Sports Viewing Experience
- Yahoo's hashtag #WatchWithTheWorld is a disruptive innovation opportunity to provide a global sports viewing experience.
- Targeted Advertising on Sports Streaming Platforms
- Yahoo's collaboration with Dairy Queen and Toyota is indicative of the opportunity for more targeted advertising on sports streaming platforms.
Where This Applies
- Sports Broadcasting
- Live sports streaming has the potential to disrupt traditional sports broadcasting industry.
- Digital Advertising
- Digital advertising in sports streaming channels has the potential to revolutionize the advertising industry.
- Technology
- The rapid growth of live sports streaming will drive innovation and investment in the technology industry.
