In an attempt to measure the world's interest and experiment with the potential of live football streaming, Yahoo paid the NFL $20 million to stream a single game. Using the hashtag #WatchWithTheWorld, Yahoo will livestream the game to all devices globally -- on tablets, smart phones, laptops and connected TVs. Gaining capital through video ads, Yahoo is testing the waters to open the potential of online sports programming.
The game that will be streamed is on October 25th and features the Buffalo Bills and the Jacksonville Jaguars. There are also pre-game and half-time sponsors, being Dairy Queen and Toyota, respectively. This live football streaming opportunity will garner a more accurate picture of demographics and viewership, using online data that Yahoo can already collect from its visitors to the site.