Autos shift to accommodate big city living
Implications - A challenge those in the auto industry are currently facing is boosting car ownership in metropolitan areas. As a result, specialty automobiles and car-related services specifically for city dwellers is observed. This becomes all the more important when one considers that Millennials -- large in numbers and just entering the age of disposable income -- tend to skew more toward city living.
Workshop Question - How does where your consumers live impact their connection with your brand, if at all?
Trend Themes
1. Specialty Automobiles for City Dwellers - As urban areas continue to grapple with traffic congestion, companies are developing automobiles and related services designed specifically for city dwellers, creating opportunities for disruptive innovation for urban transportation.
2. Electric Car Sharing Programs - Electric car sharing programs are becoming increasingly common in metropolitan areas, allowing city dwellers access to transportation while also reducing carbon emissions and offering disruptive innovation opportunities for car sharing startups.
3. Single-passenger Commuter Vehicles - As urban populations grow, companies are developing compact cars designed for single passengers, offering affordable, environmentally-friendly transportation options for commuters and disrupting the traditional auto industry.
Industry Implications
1. Urban Transportation - Companies focusing on developing innovative solutions for urban transportation, such as electric car sharing programs or specialty automobiles for city dwellers, are poised for growth within this industry.
2. Environmentally-friendly Vehicles - As consumers demand more environmentally-friendly transportation options, companies focused on developing electric or hybrid cars are likely to see growth and create disruptive innovation opportunities.
3. Car Sharing Startups - Car sharing startups, particularly those that focus on electric car sharing programs or creating niche services for urban areas, present disruptive opportunities in the transportation industry.
5 Featured, 44 Examples:
265,921 Total Clicks
Date Range:
Nov 15 — Jul 16
Trending:
Warm
Consumer Insight Topics:
