'The Warm Up' by Jessica Simpson is a Casual Athleisure Collection

 - Jan 13, 2016
References: www1.macys & yogajournal
The Warm Up by Jessica Simpson is a collection of athleisure clothing designed for Macy's. True to what makes athleisure so popular, the design of the garments blend form with function to provide stylish leggings, sports bras, hoodies and more. In addition to embracing bold colors and prints, a few pieces are emblazoned with humorous quotes like: "You don't know squat."

In addition to fashion designers creating new athletic offshoots, such as Tory Burch's Tory Sport, Cynthia Rowley's Cynthia Rowley Fitness and Kate Spade's collaboration with Beyond Yoga, celebrities are cashing in on this popular fusion of fashion and athletics. This is exemplified with Kate Hudson's Fabletics, as well as the highly anticipated Beyonce and Topshop collection, which is set to hit stores in the spring of 2016.