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Artisanal Education

Consumers seek out niche workshops to gain artisan-level knowledge

Implications - In the pursuit of expert-level knowledge in personal areas of interest, consumers are participating in artisan-led workshops and experiences that explore culinary and beverage innovations that go beyond the traditional food and alcohol pairing format. This progression highlights the consumer desire to see brands serve as catalysts in helping them in achieving their personal goals and as a partner in self-educational pursuits.

SCORE 4.4

Popularity

Activity

Freshness

Megatrends

Patterns

6 Examples, 53 Related: 175,216 Total Clicks

Date Range: Apr 15 - Jun 16

Trending: This Year and Mild

Consumer Insight Topics: Marketing Lifestyle Drinking Interactive

Featured Examples

Experiential Foodie Events - 'Try My Kitchen' Offers Cooking Classes, Group Dinners and Hosted Meals

SCORE 4.6

Average 2,202 Clicks Pub: Sep 27, 15

Experiential Foodie Events

'Try My Kitchen' Offers Cooking Classes, Group Dinners and Hosted Meals

For those who want to experience new food in a social environment, ‘Try My Kitchen’ coordinates group dining events that open participants’ eyes to new forms of cuisine, teach them... [More]

Craft Chocolate Retailers - Minimal Chocolate's Store Takes Treats from Bean to Bar

SCORE 4.4

Average 1,116 Clicks Pub: Oct 29, 15

Craft Chocolate Retailers

Minimal Chocolate's Store Takes Treats from Bean to Bar

Minimal Chocolate is a craft chocolate brand that specializes in handmade and ethically sourced treats. In addition to its elegant branding and gorgeous store interior, the brand also offers... [More]

Human Tear Cocktails - The 'Bitter Tears' Workshop Teaches People to Make Drinks Out of Their Tears

SCORE 4.8

Average 1,412 Clicks Pub: Dec 7, 15

Human Tear Cocktails

The 'Bitter Tears' Workshop Teaches People to Make Drinks Out of Their Tears

‘Bompas & Parr’ is set to host a workshop called ‘Bitter Tears,’ which involves teaching people how to make cocktails out of human tears. If you’ve ever wanted a... [More]

Beer Brewing Workshops - These Events Give Consumers an Opportunity to Learn About Homebrewing

SCORE 3.1

Mild 436 Clicks Pub: Nov 13, 15

Beer Brewing Workshops

These Events Give Consumers an Opportunity to Learn About Homebrewing

‘Hops & Vines’ is now offering free workshops that give consumers an opportunity to learn about homebrewing. With the rising popularity of craft beer, many consumers have begun... [More]

Craft Beer Workshops - Beerology Offers Tasting Sessions and Workshops on the Brewed Beverage

SCORE 3.2

Mild 1,131 Clicks Pub: Apr 28, 15

Craft Beer Workshops

Beerology Offers Tasting Sessions and Workshops on the Brewed Beverage

Based in Toronto, Mirella Amato runs a beer consulting business aptly titled Beerology. A longtime beer fan, Amato seeks to develop the same kind of love and appreciation that exists around wine for... [More]

Java-Roasting Workshops - The Topeca Coffee Education & Training Lab Enlightens All Enthusiasts

SCORE 2.1

Untested 934 Clicks Pub: Apr 28, 15

Java-Roasting Workshops

The Topeca Coffee Education & Training Lab Enlightens All Enthusiasts

If you happen to live in Tulsa, Oklahoma and want to one-up your java-brewing skills, taking a coffee education program at Topeca Coffee will definitely transform the way you prepare your morning... [More]