Category
Lifestyle
Assisted Choices
Trend cluster
Category
Artisanal
Education
Consumers seek out niche workshops to gain artisan-level knowledge.
2.9
Trend score
Trend
What is the Artisanal Education trend?
Artisanal Education: In the pursuit of expert-level knowledge in personal areas of interest, consumers are participating in artisan-led workshops and experiences that explore culinary and beverage innovations that go beyond the traditional food and alcohol pairing format. This progression highlights the consumer desire to see brands serve as catalysts in helping them in achieving their personal goals and as a partner in self-educational pursuits.
Trend themes
Themes within the Artisanal Education trend
Three behaviours holding the trend together01
Hands-On Workshops
Consumers seek to gain expert-level knowledge in personal areas of interest through artisan-led workshops and experiences that explore culinary and beverage innovations.
02
Maker Movement
Brands serve as catalysts in helping consumers achieve personal goals and self-educational pursuits by offering hands-on workshops and experiences.
03
Social Dining
The rise of social media and maker culture has led to a movement to return to a more social culture of dining, where foodies recognize that a perfect meal should be presented and shared.
Industry implications
What the Artisanal Education trend means for industry
Where the trend changes the playbookFor
Food and Beverage
Business professionals can explore new hands-on workshop and experiential foodie event opportunities to expand their brand offerings, gaining customer loyalty and elevate culinary creativity.
For
Craft and Artisanal Industry
Brands can offer maker workshops to get customers to make their own products and harness the skill of local artisans to provide unique products for their consumers.
For
Alcohol Industry
Craft beer and distilling workshops, as well as unique alcohol experiences, offer customers the opportunity to explore new taste profiles and stand out from their competition by offering unique and personalized drinks.
Workshop question
How is your brand contributing to the consumer desire for non-traditional educational ventures?
Trend signals
Trend signals for Artisanal Education
Trend score 2.9 out of 10, from popularity 39%, activity 39%, freshness 8%.
Popularity39%
Activity39%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Artisanal Education trend
6 featured examples from Apr 28 to Dec 7, 2015CategoryLifestyle
Experiential Foodie Events
'Try My Kitchen' Offers Cooking Classes, Group Dinners and Hosted Meals
Hotels and restaurants can capitalize on the trend by offering experiential dining options and hosting food events.
CategoryLifestyle
Craft Chocolate Retailers
Minimal Chocolate's Store Takes Treats from Bean to Bar
Craft chocolate retailers are finding disruptive innovation opportunities by offering workshops and educational experiences for consumers.
CategoryLifestyle
Human Tear Cocktails
The 'Bitter Tears' Workshop Teaches People to Make Drinks Out of Their Tears
The hospitality industry has the opportunity to create unique, personalized and memorable experiences for guests through workshops that teach them how to create their own drinks…
CategoryMarketing
Beer Brewing Workshops
These Events Give Consumers an Opportunity to Learn About Homebrewing
Retailers that offer homebrewing workshops and classes will attract more customers interested in DIY brewing
CategoryLifestyle
Craft Beer Workshops
Beerology Offers Tasting Sessions and Workshops on the Brewed Beverage
As consumer interest grows, beer consulting businesses can expand their offerings and find ways to differentiate themselves by offering unique education and experiences around cra…
CategoryMarketing
Java-Roasting Workshops
The Topeca Coffee Education & Training Lab Enlightens All Enthusiasts
Coffee companies have the opportunity to expand their offerings by providing coffee education programs, offering customization options, and developing specialized training program…
