Consumers seek out niche workshops to gain artisan-level knowledge
Implications - In the pursuit of expert-level knowledge in personal areas of interest, consumers are participating in artisan-led workshops and experiences that explore culinary and beverage innovations that go beyond the traditional food and alcohol pairing format. This progression highlights the consumer desire to see brands serve as catalysts in helping them in achieving their personal goals and as a partner in self-educational pursuits.
Workshop Question - How is your brand contributing to the consumer desire for non-traditional educational ventures?
Trend Themes
1. Hands-on Workshops - Consumers seek to gain expert-level knowledge in personal areas of interest through artisan-led workshops and experiences that explore culinary and beverage innovations.
2. Maker Movement - Brands serve as catalysts in helping consumers achieve personal goals and self-educational pursuits by offering hands-on workshops and experiences.
3. Social Dining - The rise of social media and maker culture has led to a movement to return to a more social culture of dining, where foodies recognize that a perfect meal should be presented and shared.
Industry Implications
1. Food and Beverage - Business professionals can explore new hands-on workshop and experiential foodie event opportunities to expand their brand offerings, gaining customer loyalty and elevate culinary creativity.
2. Craft and Artisanal Industry - Brands can offer maker workshops to get customers to make their own products and harness the skill of local artisans to provide unique products for their consumers.
3. Alcohol Industry - Craft beer and distilling workshops, as well as unique alcohol experiences, offer customers the opportunity to explore new taste profiles and stand out from their competition by offering unique and personalized drinks.
