Trend cluster
Category

Alternative
Figurine

Collectibles take on unusual, noteworthy designs to the delight of fans.

Godly Sci-Fi StatuesAdventurous Nesting DollsSuperhero Nesting DollsBuilding Block Disney CharactersSci-Fi Pottery Sculptures

Trend

What is the Alternative Figurine trend?

Alternative Figurine: Injecting some excitement into the world of collectibles, brands and franchises are debuting action figures in fresh and sometimes bizarre new formats. Experimenting not only with design but with materials as well, these new iterations are redefining what constitutes a collectible, and are in some cases making them more accessible in terms of cost.

Trend themes

Themes within the Alternative Figurine trend

Three behaviours holding the trend together
01

Unusual Collectibles

Brands are debuting action figures in fresh and bizarre new formats, redefining what constitutes a collectible.

02

Traditional Playthings

Nostalgia-inducing toys like nesting dolls and Lego bricks are given modern themes and characters to return to traditional forms of play.

03

Pop Culture Pottery

Pre-Columbian pottery designs and sitting Buddha figurines are applied to Star Wars characters and other popular franchises in the form of small statues and figures.

Industry implications

What the Alternative Figurine trend means for industry

Where the trend changes the playbook
For

Toy Industry

Manufacturers have the opportunity to experiment with new materials and designs to create unique and exciting collectibles, toys, and playthings for consumers.

For

Collectibles Industry

Traditional collectibles are being reimagined and infused with new elements to attract younger generations and invigorate established fanbases.

For

Pop Culture Industry

Popular franchises and characters from TV shows, movies, and comic books provide a wealth of inspiration for brands and manufacturers to create unique and innovative merchandise and products.

Workshop question

How can your brand redefine its offerings in order to make them more accessible, as well as add value to the ways in which they can be enjoyed?

Trend signals

Trend signals for Alternative Figurine

Trend score 3.2 out of 10, from popularity 44%, activity 43%, freshness 8%.

Popularity44%
Activity43%
Freshness8%
Audience
50%Men
50%Women
  • Gen Alpha
  • Gen Z
  • Millennial
  • Gen X
  • Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America