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Building Block Disney Characters

The Disney LEGO Turns the Classic Characters into Toy Figurines

— March 30, 2016 — Life-Stages
Disney recently partnered with LEGO to transform a handful of its most popular characters into mini toy figurines in a Disney LEGO collaboration. The modular aesthetic of the building block brick toys is applied to the characters while still maintaining their design and look that they are so famous for in the classic cartoon films. The figurines can be used to add the characters into imaginative storylines in conjunction with other LEGO play accessories.

The Disney figurines capture the essence of the popular characters while re-imaginging their appearance to suit the LEGO building block style. The toys have modular squared bodies that are able to adhere to other LEGO building blocks and be integrated into the play sets. The characters that have been redesigned include ones from classic films such as Peter Pan and Mickey Mouse along with newer ones such as The Incredibles.
Trend Themes
1. Character-themed LEGO Sets - Opportunity for other companies or franchises to collaborate with LEGO to create character-themed sets integrating toy figurines into imaginative storylines.
2. Modular Toy Design - Opportunity for toy companies to explore modular design, allowing different toys to be mixed and matched to create new and exciting play experiences.
3. Collaborations Between Iconic Brands - Opportunity for collaborations between iconic brands such as Disney and LEGO to create unique products that combine the strengths of both companies to create something truly special.
Industry Implications
1. Toy Manufacturing - Manufacturers can explore modular design for toys to allow customization and a new level of play for children.
2. Entertainment Industry - Opportunity for entertainment franchises and companies to collaborate with manufacturers to develop character-themed toys that bring their characters to life in the hands of children.
3. Marketing and Advertising - Companies that specialize in marketing and advertising can help facilitate collaborations between iconic brands to create unique products that generate interest and drive sales.
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