'Mission Impeccable' is the name of a three-minute Autumn/Winter 2016 video marketing campaign from Ted Baker that's entirely shoppable.
The spy-themed video is dark and artful, boasting a storyline of a full short film in just the span of a few minutes, which is highly appealing for young Millennial consumers. The video begins with a "mission briefing," which explains how viewers can add looks to their "vault," view added items and toggle the sound controls for the video. To support the interactive marketing initiative, young consumers are being invited to participate in the video-viewing experience with content across social media.
The interactive film recently kicked off across Ted Baker, Selfridges and Nordstrom to coincide with the launch of NYFW, along with several other technology-focused retail innovations from the brand.