Category
Fashion
Scaled Restraint
Trend cluster
Category
Pre-Stylized
Male
Consumers use brands as personal shoppers through fashion-focused subscriptions.
5.3
Trend score
Trend
What is the Pre-Stylized Male trend?
Pre-Stylized Male: While female consumers often consider shopping to be a communal, leisure activity, brands aim to enhance retail experiences for male consumers through simplified, on-demand services. The Gen-Z and Millennial consumer demographics have enormous spending power, but prefer curation as a way to avoid stressful decision making while attaining personalized products.
Trend themes
Themes within the Pre-Stylized Male trend
Three behaviours holding the trend together01
Simplified Fashion Subscription Services
Brands aim to enhance retail experiences for male consumers through simplified, on-demand services for curation-focused consumers.
02
Occasion-Specific Clothing Subscription Services
Subscription services that provide men with entire outfits for specific occasions simplify outfit-planning for busy men.
03
Algorithm-Based Fashion Subscriptions
Fashion subscription services have become more technology-driven, relying on algorithms to curate new looks for customers, catering to the needs of customers who prefer a more hands-off approach.
Industry implications
What the Pre-Stylized Male trend means for industry
Where the trend changes the playbookFor
Fashion Subscription Services
Subscription-based fashion delivery services are catering more and more towards Generation Z and Millennial customers.
For
Men's Clothing Industry
Subscription services and simplified on-demand shopping experiences are offerings new opportunities to the men's clothing industry for a younger consumer market.
For
E-commerce
The rise of on-demand, simplified fashion subscription services points to the increasing popularity of e-commerce and its potential for growth in new markets.
Workshop question
How could you use curation to improve the daily lives of your consumers?
Trend signals
Trend signals for Pre-Stylized Male
Trend score 5.3 out of 10, from popularity 78%, activity 74%, freshness 8%.
Popularity78%
Activity74%
Freshness8%
Audience
90%Men
10%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Pre-Stylized Male trend
7 featured examples from Dec 2, 2015 to Jul 4, 2017CategoryFashion
Manly Accessory Subscription Services
The Sprezzabox Service Helps Men Complete Their Look
Fashion retailers have the opportunity to partner with subscription box services like Sprezzabox to reach a wider customer base and provide curated accessories to complement their…
CategoryFashion
Menswear Subscription Boxes
Lewk Uses Algorithms to Curate Fashionable Looks for Customers
Fashion industry has an opportunity to integrate algorithm-based fashion curation services.
CategoryFashion
Stylish Underwear Subscription Services
The Relevel Men's Boxer Briefs are Supportive Yet Soft
Opportunity for fashion retailers to tap into the growing market of subscription-based underwear services.
CategorySpecial
Sock Subscription Services
'Sock Fancy' Delivers New Men's Socks Each and Every Month
The fashion industry can expand into new and innovative areas such as this subscription service for men's socks.
CategoryFashion
Underwear Subscription Branding
Undamentals is a Swiss Underwear Subscription for Men
The fashion and apparel industry can explore the disruptive innovation opportunities of launching premium underwear subscription services to meet the growing demand for convenienc…
CategoryFashion
Premium Sock Subscription Services
This Company Provides Consumers with Unique Socks Each Month
This industry can take advantage of the growing popularity of subscription services by offering premium sock subscription options that cater to the personal style preferences of c…
CategoryFashion
Occasion-Specific Clothing Subscriptions
This Service Takes the Stress Out of Outfit-Planning
Disruptive innovation opportunity: Offering occasion-specific clothing subscriptions that deliver tailored outfits to customers' doorsteps.
