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Pre-Stylized Male

Consumers use brands as personal shoppers through fashion-focused subscriptions

Implications - While female consumers often consider shopping to be a communal, leisure activity, brands aim to enhance retail experiences for male consumers through simplified, on-demand services. The Gen-Z and Millennial consumer demographics have enormous spending power, but prefer curation as a way to avoid stressful decision making while attaining personalized products.

Workshop Question - How could you use curation to improve the daily lives of your consumers?
SCORE 6.1
Popularity
Activity
Freshness
Megatrends
Patterns
138,929 Total Clicks
Dec 15 - Jul 17
Warm
FashionMarketingBusinessLifestyleFashion for Men
Featured Examples
Manly Accessory Subscription Services - The Sprezzabox Service Helps Men Complete Their Look
SCORE 7.2
Warm 13,458 Clicks Pub: Mar 17, 16
Manly Accessory Subscription Services
The Sprezzabox Service Helps Men Complete Their Look
‘Sprezzabox’ is a new subscription service that helps men complete their look with high-end accessories. While shopping for new clothes is challenging enough, it is even more difficult... [More]
Menswear Subscription Boxes - Lewk Uses Algorithms to Curate Fashionable Looks for Customers
SCORE 6.9
Warm 4,102 Clicks Pub: Apr 12, 16
Menswear Subscription Boxes
Lewk Uses Algorithms to Curate Fashionable Looks for Customers
Lewk is a menswear subscription box that stands out from similar services. Instead of relying on stylists as other fashion subscription services do, it embraces the technological side of this product.... [More]
Stylish Underwear Subscription Services - The Relevel Men's Boxer Briefs are Supportive Yet Soft
SCORE 5.3
Warm 2,568 Clicks Pub: Jul 3, 17
Stylish Underwear Subscription Services
The Relevel Men's Boxer Briefs are Supportive Yet Soft
The majority of premium underwear comes with a premium cost, so the Relevel men’s boxer briefs are intended to provide guys with a way to get great underwear at a low cost. The Relevel boxer... [More]
Sock Subscription Services - 'Sock Fancy' Delivers New Men's Socks Each and Every Month
SCORE 5.5
Warm 1,814 Clicks Pub: Dec 2, 15
Sock Subscription Services
'Sock Fancy' Delivers New Men's Socks Each and Every Month
The fashion industry is expanding in new and innovative ways each and every month, even when it comes to a simple product like men’s socks, which is reinforced by ‘Sock Fancy.’ &#... [More]
Underwear Subscription Branding - Undamentals is a Swiss Underwear Subscription for Men
SCORE 4.7
Average 2,791 Clicks Pub: Mar 14, 16
Underwear Subscription Branding
Undamentals is a Swiss Underwear Subscription for Men
Undamentals is a premium underwear subscription service for men in Switzerland. The new subscription-based men’s underwear brand uses font and graphical elements to establish the essential... [More]
Premium Sock Subscription Services - This Company Provides Consumers with Unique Socks Each Month
SCORE 4.7
Average 1,659 Clicks Pub: Dec 30, 15
Premium Sock Subscription Services
This Company Provides Consumers with Unique Socks Each Month
‘Gentleman’s Sock Co.’ is a subscription service that provides Canadian consumers with unique socks each month. For many professional men, socks are a simple way to express one&#... [More]
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