Consumers use brands as personal shoppers through fashion-focused subscriptions
Implications - While female consumers often consider shopping to be a communal, leisure activity, brands aim to enhance retail experiences for male consumers through simplified, on-demand services. The Gen-Z and Millennial consumer demographics have enormous spending power, but prefer curation as a way to avoid stressful decision making while attaining personalized products.
Workshop Question - How could you use curation to improve the daily lives of your consumers?
Trend Themes
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Simplified Fashion Subscription Services — Brands aim to enhance retail experiences for male consumers through simplified, on-demand services for curation-focused consumers.
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Occasion-specific Clothing Subscription Services — Subscription services that provide men with entire outfits for specific occasions simplify outfit-planning for busy men.
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Algorithm-based Fashion Subscriptions — Fashion subscription services have become more technology-driven, relying on algorithms to curate new looks for customers, catering to the needs of customers who prefer a more hands-off approach.
Industry Implications
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Fashion Subscription Services — Subscription-based fashion delivery services are catering more and more towards Generation Z and Millennial customers.
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Men's Clothing Industry — Subscription services and simplified on-demand shopping experiences are offerings new opportunities to the men's clothing industry for a younger consumer market.
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E-commerce — The rise of on-demand, simplified fashion subscription services points to the increasing popularity of e-commerce and its potential for growth in new markets.
7 Featured, 47 Examples:
184,205 Total Clicks
Date Range:
Dec 15 — Jul 17
Trending:
Warm
Consumer Insight Topics:
