Consumers use brands as personal shoppers through fashion-focused subscriptions
Implications - While female consumers often consider shopping to be a communal, leisure activity, brands aim to enhance retail experiences for male consumers through simplified, on-demand services. The Gen-Z and Millennial consumer demographics have enormous spending power, but prefer curation as a way to avoid stressful decision making while attaining personalized products.
Workshop Question - How could you use curation to improve the daily lives of your consumers?
7 Featured, 47 Examples:
150,328 Total Clicks
Date Range:
Dec 15 — Jul 17
Trending:
Warm
Consumer Insight Topics:
