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Exotic Experimentation

A consumer preference for global flavor trumps traditional seasonal options

Implications - The growing consumer interest in exotic flavors extends into the fall and winter season, as consumers begin replacing their typical sweet treats and beverages with options that offer a spicy kick. This shift demonstrates the strength and longevity of foodie culture, suggesting that the flavor experimentation it has sparked among consumers is here to stay.

Workshop Question - How can your brand incorporate more exotic elements as a way to entice curious, adventurous consumers? Consider marketing, flavors, fashions, etc.

SCORE 4.1

Popularity

Activity

Freshness

Megatrends

Patterns

6 Featured, 50 Examples: 55,231 Total Clicks

Date Range: Mar 15 - Jun 16

Trending: Warm

Consumer Insight Topics: Lifestyle Drinking

Featured Examples

Aromatic Indian Coffee Recipes - This South Indian Filter Coffee is Unmatched in Flavor

SCORE 5.1

Warm 1,448 Clicks Pub: Mar 25, 15

Aromatic Indian Coffee Recipes

This South Indian Filter Coffee is Unmatched in Flavor

South Indian filter coffee is both an everyday staple and a luxury across southern India. An alternative to modern coffee brewing, this traditional southern Indian take on coffee has an unmatched... [More]

Exotic Digestive Beverages - Farmhouse Culture's Probiotic Beverages Encourage Good Gut Health

SCORE 5

Average 3,488 Clicks Pub: Feb 24, 16

Exotic Digestive Beverages

Farmhouse Culture's Probiotic Beverages Encourage Good Gut Health

In addition to producing a range of fermented sauerkraut and vegetables, Farmhouse Culture is now expanding its healthy range by making a line of probiotic beverages called ‘Gut Shots.’... [More]

Minty Matcha Lattes - This Iced Green Tea Latte from Peet's Coffee & Tea Boasts Peppermint Flavors

SCORE 5

Average 987 Clicks Pub: Nov 23, 15

Minty Matcha Lattes

This Iced Green Tea Latte from Peet's Coffee & Tea Boasts Peppermint Flavors

Peet’s Coffee & Tea is known for its diverse beverage range that includes menu items like this refreshing iced matcha latte. In addition to featuring matcha green tea powder, this cool... [More]

Sakura-Inspired Blended Beverages - The Cherry Blossom Frappuccino is Inspired by Japanese Flowers

SCORE 3

Mild 460 Clicks Pub: Mar 15, 16

Sakura-Inspired Blended Beverages

The Cherry Blossom Frappuccino is Inspired by Japanese Flowers

To celebrate the start of official start of spring, Starbucks is rolling out its new Cherry Blossom Frappuccino. Described as “spring in a cup,” the colorful matcha drink is the perfect... [More]

Luxurious Saffron Teas - These Aromatic Teas are Characterized by Warm and Rich Flavors

SCORE 2.5

Untested 817 Clicks Pub: Oct 23, 15

Luxurious Saffron Teas

These Aromatic Teas are Characterized by Warm and Rich Flavors

‘Kiwana Tea’ is now selling two aromatic teas that offer a perfect alternative to coffee. As autumn sets in, coffee drinks are largely draw to warm and rich flavors such as cinnamon and... [More]

Cola Kombucha Drinks - Clearly Kombucha's 'Chai Cola' Blends Healthy Probiotics and Good Taste

SCORE 3.3

Mild 710 Clicks Pub: Mar 29, 16

Cola Kombucha Drinks

Clearly Kombucha's 'Chai Cola' Blends Healthy Probiotics and Good Taste

Clearly Kombucha describes that its ‘Chai Cola’ is a beverage that tastes of “exotic spices and old school cola.” While many health-conscious consumers are turning away... [More]