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Exotic Experimentation

A consumer preference for global flavor trumps traditional seasonal options

Implications - The growing consumer interest in exotic flavors extends into the fall and winter season, as consumers begin replacing their typical sweet treats and beverages with options that offer a spicy kick. This shift demonstrates the strength and longevity of foodie culture, suggesting that the flavor experimentation it has sparked among consumers is here to stay.
Workshop Question - How can your brand incorporate more exotic elements as a way to entice curious, adventurous consumers? Consider marketing, flavors, fashions, etc.
Trend Themes
1. Exotic Flavors - Consumers are increasingly interested in global and exotic flavors, leading to a shift towards spicy and unique tastes.
2. Healthy Digestive Beverages - Probiotic beverages are on the rise as consumers seek to improve their gut health through savory alternatives to sweet drinks.
3. Seasonal Twists on Traditional Beverages - Seasonal and holiday-inspired beverages are becoming more unique and diverse, incorporating unexpected ingredients and flavor profiles.
Industry Implications
1. Food and Beverage - This trend is impacting the food and beverage industry, as consumers seek out unique and flavorful options.
2. Health and Wellness - Probiotic beverages are a growing aspect of the health and wellness industry, as consumers seek out gut-healthy options.
3. Seasonal Retail and Hospitality - Seasonal and holiday-inspired beverages are a growing aspect of the retail and hospitality industry, providing unique and limited-time options for consumers.
3.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 57 Examples:
96,345 Total Clicks
Date Range:
Mar 15 — Jun 16
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Aromatic Indian Coffee Recipes
Aromatic Indian Coffee Recipes
This South Indian Filter Coffee is Unmatched in Flavor
South Indian filter coffee is both an everyday staple and a luxury across southern India. An alternative to modern coffee brewing, this traditional southern Indian take on coffee has an unmatched... MORE
Exotic Digestive Beverages
Exotic Digestive Beverages
Farmhouse Culture's Probiotic Beverages Encourage Good Gut Health
In addition to producing a range of fermented sauerkraut and vegetables, Farmhouse Culture is now expanding its healthy range by making a line of probiotic beverages called ‘Gut Shots.’... MORE
Minty Matcha Lattes
Minty Matcha Lattes
This Iced Green Tea Latte from Peet's Coffee & Tea Boasts Peppermint Flavors
Peet’s Coffee & Tea is known for its diverse beverage range that includes menu items like this refreshing iced matcha latte. In addition to featuring matcha green tea powder, this cool... MORE
Sakura-Inspired Blended Beverages
Sakura-Inspired Blended Beverages
The Cherry Blossom Frappuccino is Inspired by Japanese Flowers
To celebrate the start of official start of spring, Starbucks is rolling out its new Cherry Blossom Frappuccino. Described as “spring in a cup,” the colorful matcha drink is the perfect... MORE
Luxurious Saffron Teas
Luxurious Saffron Teas
These Aromatic Teas are Characterized by Warm and Rich Flavors
‘Kiwana Tea’ is now selling two aromatic teas that offer a perfect alternative to coffee. As autumn sets in, coffee drinks are largely draw to warm and rich flavors such as cinnamon and... MORE
Cola Kombucha Drinks
Cola Kombucha Drinks
Clearly Kombucha's 'Chai Cola' Blends Healthy Probiotics and Good Taste
Clearly Kombucha describes that its ‘Chai Cola’ is a beverage that tastes of “exotic spices and old school cola.” While many health-conscious consumers are turning away... MORE
Festive Chai Lattes
Festive Chai Lattes
These Sweet Holiday Drinks Put a Seasonal Twist on a Menu Favorite
‘Caribou Coffee’ has added two sweet holiday drinks to its seasonal menu. Although coffee shops offer a number of different holiday drinks, the majority of these festive offerings are... MORE

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Probiotic Kimchi Beverages
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Wildbrine's Newest Probiotic Product is a Collection of 'Kimchi Shots'
Peaceful Frozen Yogurt Shops
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This Yoga-Inspired Frozen Yogurt Shop Offers Meditation Classes
Salty Kombucha Tea Blends
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Probiotic Kombucha Kits
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Small Batch Fermentation Kits
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Superfood Non-Dairy Desserts
Superfood Non-Dairy Desserts
Dairy-Free Desserts by GoBeyond Foods Offer Guilt-Free Indulgence
Temporary Valentine's Day Menus
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This Chain is Offering Limited-Edition Valentine's Day Beverages
Worldly Breakfast Burritos
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Sweet Earth's Vegetarian Burrito Wraps Channel Global Cuisine
Gourmet Sriracha Blends
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The Weak Knees Gochujang Sriracha Two-Pack is for Spice Lovers
Fermented Dessert Teas
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Moisturizing Rice Capsules
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This Japanese Rice Ceramide Supplement Keeps Your Skin Soft and Supple
Fermented Cabernet Teas
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The Reed's Culture Club Kombucha Beverage Offers a Cabernet Grape Flavor
Cultured Breakfast Burritos
Cultured Breakfast Burritos
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Artisan Coconut Cheese
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Field Roast's 'Chao' Slices are a Vegan Cheese Alternative
Kale-Infused Gourmet Sauerkraut
Kale-Infused Gourmet Sauerkraut
This Smoke & Kale Sauerkraut is a Foodie Kitchen Must-Have
Kombucha Punch Cocktails
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This Healthy Alcoholic Drink Features Natural Probiotic Properties
Festive Iced Cookie Drinks
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The Sugar Cookie Chiller by Gloria Jean's Coffees Honors the Holidays
Iced Eggnog Lattes
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Sparkling Seasonal Fruit Teas
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This Lemon Ginger Tea Pomegranate Sparkler is Festively Refreshing
Low-Calorie Cold Teas
Low-Calorie Cold Teas
This Orange & Cinnamon Iced Tea Recipe is Made Using Crystal Light
Cookie-Inspired Coffee Drinks
Cookie-Inspired Coffee Drinks
This Iced Macchiato Contains Pieces of Chocolate Sandwich Cookies
Iced Caramel Drinks
Iced Caramel Drinks
This Holiday-Inspired Salted Caramel Macchiato is Served Over Ice
Iced Apple Cider Drinks
Iced Apple Cider Drinks
The Coffee Shop is Now Selling an Iced Version of a Beloved Fall Beverage
Festive Peppermint Shakes
Festive Peppermint Shakes
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Spicy Holiday Espresso Drinks
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This Honeycrisp Apple Tea by DAVIDsTEA is Inspired by Fall Flavors
Dessert-Inspired Coffees
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These Iced Coffee Drinks Come in a Variety of Sweet Flavors
Ice Cream-Infused Coffees
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These Frozen Lattes are Inspired by Delicious Ice Cream Flavors
Cold Brew Concentrates
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The Anchorhead Cold Brew Coffee is Designed to be a Caffeinated Drink Base
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Sci-Fi Coffee Drinks
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Blended Berry Frappuccinos
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Combination Antioxidant Teas
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Zhena's Tea Combines the Benefits of Green Tea, White Tea & Matcha
Returning Coconut Coffees
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Nudeytea's Tea Packets Pair Well with Health and Fitness Programs
Mood-Reflecting Teas
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These Etos Tea Packaging Designs Reflect Various States of Mind
Mushroom-Based Teas
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These Exotic Tea Beverages Are Made from Raw Mushrooms and Reishi Extract
Herbal Root Teas
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The New Line of 'Yoot' Medicinal Teas Help to Promote Healing and Vitality
Sparkling Tea Beverages
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'Sound Sparkling Tea' is a Unique Drink for Tea and Seltzer Lovers
Dessert-Infused Frozen Coffees
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The Starbucks Panna Cotta Frappuccino Has Launched in Singapore
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