Rising interest in specialty food and beverage creates a need for experience
Implications - At the foundation of the "foodie" wave is a desire for unique, authentic experience, and so outside of an attraction to specialty foods, consumers are gaining interest in gourmand tools. This permeates beverages specifically through the form of taste-enhancing tumblers and cups, speaking to the idea of the sommelier.
Workshop Question - How can you add an experiential element to your offering?
Trend Themes
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Experience-centered Consumption — Consumers are seeking unique and authentic experience in addition to specialty food and drink items.
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Personalized Taste Enhancement — Consumers are turning to gourmand tools and taste-enhancing beverage containers to take customization to the next level.
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Sustainable Food Serviceware — Eco-friendly and edible dishware alternatives are gaining popularity as consumer seek to reduce waste.
Industry Implications
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Food and Beverage — Industry professionals can refer to the trend of personalized taste enhancement and experience-centered consumption to innovate new product offerings.
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Hospitality — Hotels and restaurants can capitalize on sustainable food service ware trend by offering eco-friendly dishware alternatives to customers and reducing waste.
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Gifts and Novelties — Companies specializing in gifts and novelties can incorporate the trend of personalized taste enhancement to develop unique and customizable offerings.
