Digital design is becoming a team sport
Implications - Digital design is becoming less niche and academic; in fact, many consumers concerned with their online personal brand consider themselves UX hobbyists. As a response, the process of working on a project or interacting with these tools has become more collaborative. Essentially, personal tribe-seeking consumers are finding more specific common ground to congregate around.
Workshop Question - Is there a way that your brand can aid in the consumer's desire for personal branding?
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May 15 — Jun 16
Consumer Insight Topics: