Chinese consumers embrace livestreaming apps to access influencers
Implications - A way to play up the social aspect of such games as well as a means of highlighting the fast-growing emergence of livestreaming apps, various products and services are being specifically designed to cater to the culture of eSports in China. Serving to educate users on high-level gaming expertise and rounding out the entertainment function, this progression demonstrates the opportunity for brands to embed themselves into the social gaming experience.
Workshop Question - The advent of social media means that our heroes and favorite stars are more accessible than ever before. How is your brand leveraging this kind of authenticity and accessibility to better connect with the Millennial consumer?