eSports Influencer

Chinese consumers embrace livestreaming apps to access influencers

Implications - A way to play up the social aspect of such games as well as a means of highlighting the fast-growing emergence of livestreaming apps, various products and services are being specifically designed to cater to the culture of eSports in China. Serving to educate users on high-level gaming expertise and rounding out the entertainment function, this progression demonstrates the opportunity for brands to embed themselves into the social gaming experience.
SCORE 5.6
Popularity
Activity
Freshness
Megatrends
Patterns
18,955 Total Clicks
Jun 16 - Jun 16
Average
TechWorldMobileGamesComputers
Featured Examples
Chinese Livestreaming Platforms - Yizhibo is a Popular Live Video-Streaming App in China
SCORE 7.6
Hot 4,562 Clicks Pub: Jun 9, 16
Chinese Livestreaming Platforms
Yizhibo is a Popular Live Video-Streaming App in China
Yizhibo, also referred to by users as ‘Yi,’ is a Chinese live video-streaming app that is similar in appearance to Periscope, which is banned in mainland China. The service is one of... [More]
Social Livestreaming Platforms - Ingkee is a Chinese Livestreaming App with 50 Million Users
SCORE 6.6
Warm 3,072 Clicks Pub: Jun 9, 16
Social Livestreaming Platforms
Ingkee is a Chinese Livestreaming App with 50 Million Users
Ingkee is a Chinese livestreaming app that allows users to showcase live video while interacting with viewers at the same time. Launched in 2015, the Ingkee platform claims to have already been... [More]
eSports Streaming Platforms - Panda TV is a Chinese Video Game Streaming Platform Launched in 2015
SCORE 5.3
Warm 465 Clicks Pub: Jun 9, 16
eSports Streaming Platforms
Panda TV is a Chinese Video Game Streaming Platform Launched in 2015
Launched in 2015, Panda TV is one in a string of regional video live-streaming apps that have emerged in China over the last few years as a reaction to US platforms such as Periscope, which is banned.... [More]
Chinese eSports Streaming Platforms - 'Longzhu TV' is an Alternative Streaming Service for Gamers
SCORE 4.9
Average 457 Clicks Pub: Jun 14, 16
Chinese eSports Streaming Platforms
'Longzhu TV' is an Alternative Streaming Service for Gamers
Similar to the popular streaming service Twitch, Longzhu TV provides an alternative platform for Chinese gamers to stream eSports broadcasts. With tens of million of Chinese gamers watching live... [More]
Chinese eSports Influencers - Yu Jingxi Uses His eSports Expertise to Broadcast Video Games Online
SCORE 3.6
Mild 160 Clicks Pub: Jun 15, 16
Chinese eSports Influencers
Yu Jingxi Uses His eSports Expertise to Broadcast Video Games Online
Former professional League of Legends player, Yu “Misaya” Jingxi is currently using his eSports expertise to broadcast live games on the streaming platform Panda TV. With a rapidly... [More]
Quantcast