Similar to the popular streaming service Twitch, Longzhu TV provides an alternative platform for Chinese gamers to stream eSports broadcasts. With tens of million of Chinese gamers watching live video game matches each year, there is a growing demand for China-based platforms that provide the latest in eSports entertainment.
Longzhu TV is one of the newest Chinese streaming platforms, having launched just last year. Although one of the newer platforms, Longzhu TV has entered into a lucrative partnership with Tencent's Gaming Platform TGA. It is through this relationship, that Longzhu TV has the exclusive rights to broadcast games owned by TGA, which includes League of Legends. With an estimated 27 million active players, League of Legends is a popular draw for many gamers.
With the rise of eSports braodcasts, Longzhu TV gives Chinese gamers an alternative to Western streaming platforms.