Riot Games has teamed up with esports platform OP.GG to sponsor the 'League of Legends Champions Korea' tournament (LCK). The OP.GG platform has expanded to include VALORANT, PUBG, and Overwatch analytics, among others. LCK has also announced that it will begin streaming on YouTube in addition to Twitch to make competitive content more accessible for a wide range of people.
The new partnership emphasizes the potential that a wide variety of esports companies have for growth, especially considering OP.GG started out as a League of Legends analytics website. OP.GG plans to create content for a wider audience of gamers outside of its main user base. Notable Riot Games sponsors include LogitechG, LG UltraGear, Tiffany & Co., and Secret Lab, among other names.
Image Credit: LCK
What's Driving This Trend
- Esports Sponsorship Growth
- The increase in sponsorship opportunities for various esports tournaments highlights the potential growth for companies interested in sponsoring competitive gaming events.
- Analytics Expansion for Esports
- Companies that provide esports analytics for multiple games, like OP.GG, have the opportunity to expand their reach and diversify their offerings.
- Multi-platform Streaming for Esports
- Tournaments that stream on multiple platforms, such as the LCK's move to stream on YouTube in addition to Twitch, can cater to a wider audience and increase accessibility.
Who This Affects Most
- Esports
- Esports companies have the potential for growth in terms of sponsorships, analytics, and streaming accessibility.
- Gaming Analytics
- Companies that provide game analytics, like OP.GG, have the opportunity to expand their offerings beyond a single game and cater to a wider range of gamers.
- Video Streaming
- The use of multiple streaming platforms by esports tournaments highlights growth opportunities for streaming companies in terms of accessibility and user reach.
