Retiree Fitness

Boomers spend their second wave of free time on their bodies

Implications - Given the psychographic information on the Boomer generation, their entrance into retiring age is often called their "second adolescence." Many Boomers are using this time to reconnect with their health and bodies in general, redefining what it means to age mentally as well as physically.

Workshop Question - What role can your brand play in helping Boomers reach their potential in their retirement years?
SCORE 4.4
Popularity
Activity
Freshness
Megatrends
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107,310 Total Clicks
Mar 15 - Nov 17
Mild
LifestyleHealthLife-StagesBoomers
Featured Examples
Accessible Age-Friendly Fitness - This Ontario Company Was Made to Improve Older Adult Fitness
SCORE 5
Warm 1,824 Clicks Pub: Aug 19, 16
Accessible Age-Friendly Fitness
This Ontario Company Was Made to Improve Older Adult Fitness
Founded by Adriana Christopoulos, ‘Boomers for Fitness’ is a company that was designed to provide older adult fitness programs and healthy lifestyle support to consumers throughout the... [More]
Boomer-Centric Wilderness Courses - Adventure 16's 'Wilderness Basics Course' Educates on Survival
SCORE 5.1
Warm 405 Clicks Pub: Nov 13, 17
Boomer-Centric Wilderness Courses
Adventure 16's 'Wilderness Basics Course' Educates on Survival
Adventure 16, an outdoor apparel company based out of San Diego, frequently serves a market of Baby Boomers and older, and it has thus tailored many of its branded experiences toward that... [More]
Boomer-Friendly Fitness Programs - 'Omni Fitt' is a Personal Training Program for Seniors
SCORE 3.7
Mild 1,237 Clicks Pub: Mar 9, 17
Boomer-Friendly Fitness Programs
'Omni Fitt' is a Personal Training Program for Seniors
‘Omni Fitt’ is a personal training and wellness program that aims to cater to the needs of aging boomers. With a growing number of boomers making an effort to stay active into their... [More]
Boomer E-Biking Adventures - An Endeavor to Break the World Record for Electric Bicycling in Europe
SCORE 2.8
Mild 863 Clicks Pub: Mar 24, 15
Boomer E-Biking Adventures
An Endeavor to Break the World Record for Electric Bicycling in Europe
Breaking a world record is a big deal, and one couple has chosen to fuel their finances for a great European e-biking tour through an Indigogo campaign. Eager to undertake a groundbreaking journey... [More]
Boomer-Targeted Yoga Classes - The 'Breathe Yoga Studio' Offers Special Classes for Boomer Women
SCORE 3.2
Mild 625 Clicks Pub: Jan 6, 16
Boomer-Targeted Yoga Classes
The 'Breathe Yoga Studio' Offers Special Classes for Boomer Women
Toronto’s ‘Breathe Yoga Studio’ is now offering a special yoga class for women who are 50 and over. For many boomer women, maintaining a certain level of physical fitness is an... [More]
Flexible Boomer Workouts - Spirit50 Addresses Old Age and Health Through Home Fitness Sessions
SCORE 2.5
Untested 1,012 Clicks Pub: Apr 1, 15
Flexible Boomer Workouts
Spirit50 Addresses Old Age and Health Through Home Fitness Sessions
Going to the gym on a routine basis is a surefire way to improve overall wellness, but this is not a lifestyle that works for everyone, particularly when old age and health concerns are an issue.... [More]
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