Retiree Fitness

Boomers spend their second wave of free time on their bodies

Implications - Given the psychographic information on the Boomer generation, their entrance into retiring age is often called their "second adolescence." Many Boomers are using this time to reconnect with their health and bodies in general, redefining what it means to age mentally as well as physically.
SCORE 5.2
Popularity
Activity
Freshness
Megatrends
Patterns
87,178 Total Clicks
Mar 15 - Mar 17
This Year and Mild
LifestyleHealthLife-StagesBoomers
Featured Examples
Accessible Age-Friendly Fitness - This Ontario Company Was Made to Improve Older Adult Fitness
SCORE 6.1
This Year and Warm 1,320 Clicks Pub: Aug 19, 16
Accessible Age-Friendly Fitness
This Ontario Company Was Made to Improve Older Adult Fitness
Founded by Adriana Christopoulos, ‘Boomers for Fitness’ is a company that was designed to provide older adult fitness programs and healthy lifestyle support to consumers throughout the... [More]
Boomer-Friendly Fitness Programs - 'Omni Fitt' is a Personal Training Program for Seniors
SCORE 5.2
This Year and Warm 283 Clicks Pub: Mar 9, 17
Boomer-Friendly Fitness Programs
'Omni Fitt' is a Personal Training Program for Seniors
‘Omni Fitt’ is a personal training and wellness program that aims to cater to the needs of aging boomers. With a growing number of boomers making an effort to stay active into their... [More]
Boomer E-Biking Adventures - An Endeavor to Break the World Record for Electric Bicycling in Europe
SCORE 3.2
Mild 606 Clicks Pub: Mar 24, 15
Boomer E-Biking Adventures
An Endeavor to Break the World Record for Electric Bicycling in Europe
Breaking a world record is a big deal, and one couple has chosen to fuel their finances for a great European e-biking tour through an Indigogo campaign. Eager to undertake a groundbreaking journey... [More]
Boomer-Targeted Yoga Classes - The 'Breathe Yoga Studio' Offers Special Classes for Boomer Women
SCORE 3.9
Mild 444 Clicks Pub: Jan 6, 16
Boomer-Targeted Yoga Classes
The 'Breathe Yoga Studio' Offers Special Classes for Boomer Women
Toronto’s ‘Breathe Yoga Studio’ is now offering a special yoga class for women who are 50 and over. For many boomer women, maintaining a certain level of physical fitness is an... [More]
Flexible Boomer Workouts - Spirit50 Addresses Old Age and Health Through Home Fitness Sessions
SCORE 2.8
Mild 770 Clicks Pub: Apr 1, 15
Flexible Boomer Workouts
Spirit50 Addresses Old Age and Health Through Home Fitness Sessions
Going to the gym on a routine basis is a surefire way to improve overall wellness, but this is not a lifestyle that works for everyone, particularly when old age and health concerns are an issue.... [More]
Boomer-Specific Exercise Classes - 24 Hour Fitness' Active Aging Classes Help Consumers Stay Fit
SCORE 3.5
This Year and Mild 700 Clicks Pub: Aug 19, 16
Boomer-Specific Exercise Classes
24 Hour Fitness' Active Aging Classes Help Consumers Stay Fit
The American gym chain ‘24 Hours Fitness’ offers ‘Active Aging Classes’ for its older members. As boomers continue to age, many have begun taking steps to keep their body... [More]
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