Explore the world's #1 largest database of ideas and innovations, with over 400,000 inspiring examples.
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 750 brands rely on our AI-powered Trend Reports to get better, faster insights.
Join over 200,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Join 20,000,000+ people getting better and faster with our New York Times Bestselling methods, best innovation books & keynote videos.
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
Learn how the Trend Hunter harnesses the power of artificial intelligence.
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Keynotes, Workshops & Webinars
Empower your team with the insights and frameworks they need to innovate better and faster.
Custom Research
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Get answers to common questions about Trend Hunter.
Stay on the cutting-edge with the help of the Trend Hunter community.
Meet the team trusted by hundreds of leading businesses worldwide.
Find opportunities to accelerate your career with the #1 Trend Firm.
Catch up on noteworthy Trend Hunter news and media mentions.
Build a portfolio and put your trend-spotting abilities to the test.
Supercharge your marketing by partnering with Trend Hunter.
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
World Summit
Join the world's top innovators at our 3-Day Toronto event.
eLearning (NEW)
Prepare for the year's ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Innovation Events
Explore our 2020 tour dates and find the best city to inspire your team.
Custom Events
Host a custom innovation conference in your city that will inform and inspire.
Custom Training
Bring the Future Festival experience directly to your team with custom training packages.
Search our database of over 390,000 cutting edge ideas.
SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,872 more

Humorized Health

Food brands convey their health status through comical marketing tactics

Implications - As a greater emphasis is placed on health and organic ingredients, food retailers are seeking out more distinctive ways to showcase their commitment to the cause. Adding elements of humor, satire and animation, brands are speaking to their use of organic ingredients and natural practices in a way that is more approachable to younger demographics. Such tactics help transform informative content into lighthearted messages that are not only more digestible, but also more memorable in nature. This speaks to a shift toward messaging that is not only transparent, but that also appeals to specific demographics like Millennials or Gen Z who appreciate more playful brand engagements.
Workshop Question - What is your brand's messaging around health and wellness? How could you inject a sense of play into your approach?
5 Featured, 44 Examples:
60,580 Total Clicks
Date Range:
Jun 15 — Jul 17

Featured Examples

Related Trend Reports & Custom Market Research

Related Examples

Iconic Candy Lip Balms
Iconic Candy Lip Balms
The Jelly Belly and Hershey's Movie Mix Lip Balms are Sweetly Inspired
Taffy-Covered Grapes
Taffy-Covered Grapes
Taffy Grapes Have Become Popular in Chicago Takeout Restaurants
Customized Cookie Gifts
Customized Cookie Gifts
Oreo is Sending #MyOreoCreation Prototypes to Individual Fans
Maple-Flavored Gummies
Maple-Flavored Gummies
Squish Candies' 'Eh Canada' Set Features a Sweet Canadian Flavor
Cookie-Flavored Candy Canes
Cookie-Flavored Candy Canes
This Festive New Oreo Treat Explores Alternative Candy Cane Flavors
Spanish-Inspired Candies
Spanish-Inspired Candies
Nestle's Nerds ¡Lucha Grande! Celebrate Bold Hispanic Flavors
Candy-Infused Trail Mixes
Candy-Infused Trail Mixes
The Mars Fruit and Nut Trail Mixes are Packed with Flavorful Treats
Ice Cream-Filled Candy Burritos
Ice Cream-Filled Candy Burritos
The Cotton Candy Burrito from Sugar Sugar Blends Dessert Textures
Spicy Watermelon Lemonades
Spicy Watermelon Lemonades
Disneyland's Krylorian Koolers Offer a Unique Summer Flavor Mash-Up
play_circle_filled International Aid Worker PSAs
International Aid Worker PSAs
The 'Every Last Child' Ad Depicts the Life of an Aid Worker
play_circle_filled Touching Food Waste PSAs
Touching Food Waste PSAs
This Save the Food PSA Delivers a Powerful Message About Food Waste
play_circle_filled Virtual Conflict PSAs
Virtual Conflict PSAs
This UNICEF Ad Uses a Virtual Girl to Highlight Kids Affected by Conflict
Wholesome Natural Burritos
Wholesome Natural Burritos
Red's Frozen Burritos Exclude GMOs, Preservatives and Antibiotics
All-Chicken Sausages
All-Chicken Sausages
These Antibiotic-Free Natural Sausages Boast No Pork Casings or Preservatives
Vegan Shawarma Alternatives
Vegan Shawarma Alternatives
This Meat Alternative by Chef-Man Recreates Shawarma
play_circle_filled Hairy Pollution PSAs
Hairy Pollution PSAs
This Ad by 'WildAid China' Conveys the Dangers of China's Air Polluttion
Antibiotic-Free Beef Burgers
Antibiotic-Free Beef Burgers
This Burger Chain Will Now Serve Beef Raised Without Antibiotics
play_circle_filled Cultural First Job Ads
Cultural First Job Ads
The McDonald's 'First Customer' Fast Food Commercial is Hispanic-Focused
Savory Breakfast Bowls
Savory Breakfast Bowls
These Hearty Breakfasts are Prepared with Turkey, Bacon and Sausage
Antibiotic-Free Turkey Burgers
Antibiotic-Free Turkey Burgers
The New Turkey Burger Patties at Carl's Jr. are Antibiotic-Free
All-Natural Bean Dips
All-Natural Bean Dips
These Bean-Based Spreads are Made from a Blend of Fresh Cooked Beans
Organic Fast Food Restaurants
Organic Fast Food Restaurants
This Fried Chicken Joint is the First USDA Certified Eatery
Neglected Child Outcome PSAs
Neglected Child Outcome PSAs
This Horrifying Ads Reveal the How Negligent Parent Affect Children
play_circle_filled Restaurant Food PSAs
Restaurant Food PSAs
'Restaurants for Change' Will Have Dinner Service Proceeds Donated to Charity
play_circle_filled Motivational Climate PSAs
Motivational Climate PSAs
This Al Gore Climate Change Ad Calls on Global World Leaders
Organic Fast Food Burgers
Organic Fast Food Burgers
This Antibiotic-Free Burger is Made from All-Natural Beef
play_circle_filled Spanish Fast Food Ads
Spanish Fast Food Ads
This Clever McDonald's Commercial Features the Latin Hit Song 'Gloria'
Father’s Day Breakfast Ads
Father’s Day Breakfast Ads
Give Dad a Perfect Breakfast in Bed with a ‘Johnsonville’ Sausage
play_circle_filled Smile-Inducing Commercials
Smile-Inducing Commercials
Coca-Cola's 'Choose to Smile' is a Compilation of Happy Babies
Age-Defying Commercials
Age-Defying Commercials
Kiehl's Act Any Age Social Media Campaign is Playfully Liberating
Pizza Parody PSAs
Pizza Parody PSAs
Pizza Hut's Reveals a Two-Foot-Long Pizza & Warns People to Selfie Responsibly
play_circle_filled Celeb Dinner Party Ads
Celeb Dinner Party Ads
Kristen Bell and Dax Shepard Have Returned for Another Samsung Commercial
Hipster Fast Food Mascots
Hipster Fast Food Mascots
McDonald's Rebrands The Hamburgler as a Suburban Hipster Dad
play_circle_filled Coffeehouse Impatience Commercials
Coffeehouse Impatience Commercials
This TV Spot Sympathizes Over the Frustrating Cafe Lineup
play_circle_filled Celeb-Endorsed Iced Java
Celeb-Endorsed Iced Java
This David Hasselhoff Commercial is Ridiculous but Memorable
Hand-Choreographed Commercials
Hand-Choreographed Commercials
The Coca-Cola Glass Bottle Ad Celebrates Its 100th Anniversary
play_circle_filled Appreciation Fast Food Payments
Appreciation Fast Food Payments
Mcdonald's Allows Customers to Pay with Love for Two Week Campaign
Cranky Senior Campaigns
Cranky Senior Campaigns
The Taco Bell Crunchwrap Commercial is Hilariously Informative
play_circle_filled Wealthy Diner Ads
Wealthy Diner Ads
This Burger King Commercial Has Two Old Rich Men Eat Lamb Burgers
play_circle_filled Name-Exploiting Ads
Name-Exploiting Ads
The Taco Bell Guess Who Commercial Finds People Called Ronald McDonald
Patriotic Fast Food Ads
Patriotic Fast Food Ads
This McDonald’s Olympic Ad Celebrates the Victories of the Past
play_circle_filled Humdinger Mermaid PSAs
Humdinger Mermaid PSAs
MTV's Mermaid-Themed Condom Commercials Hits All the Right Spots
Pretend Burger Proposal Commercials
Pretend Burger Proposal Commercials
Krystal Fast Food Offers Up Mini Bacon Cheeseburger Proposals
Disguised Driver Safety PSAs
Disguised Driver Safety PSAs
Zurich Beer Draws Driving Comparisons in Its Texting and Driving Ad