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Humorized Health

Food brands convey their health status through comical marketing tactics

Implications - As a greater emphasis is placed on health and organic ingredients, food retailers are seeking out more distinctive ways to showcase their commitment to the cause. Adding elements of humor, satire and animation, brands are speaking to their use of organic ingredients and natural practices in a way that is more approachable to younger demographics. Such tactics help transform informative content into lighthearted messages that are not only more digestible, but also more memorable in nature. This speaks to a shift toward messaging that is not only transparent, but that also appeals to specific demographics like Millennials or Gen Z who appreciate more playful brand engagements.

Workshop Question - What is your brand's messaging around health and wellness? How could you inject a sense of play into your approach?

SCORE 3.9

Popularity

Activity

Freshness

Megatrends

Patterns

5 Featured, 44 Examples: 48,709 Total Clicks

Date Range: Jun 15 - Jul 17

Trending: Mild

Consumer Insight Topics: Marketing Lifestyle Food Health Branding Commercials

Featured Examples

Nutrition-Promoting Candy Campaigns - Scholz & Friends Developed a Campaign for Fruit Consumption

SCORE 4.9

Average 526 Clicks Pub: Jul 3, 17

Nutrition-Promoting Candy Campaigns

Scholz & Friends Developed a Campaign for Fruit Consumption

In order to encourage healthy eating in both children and adults, the creative agency Scholz & Friends decided to redesign how fruits are most often offered on the market. The unique... [More]

Offbeat Burger Commercials - McDonald's UK Embraces a Wes Anderson-Style Advert for Transparency

SCORE 4.1

Average 992 Clicks Pub: Jun 10, 15

Offbeat Burger Commercials

McDonald's UK Embraces a Wes Anderson-Style Advert for Transparency

McDonald’s UK strays away from the typical fast food formula of ad campaigns for something a little more fun and quirky. As though inspired by a Wes Anderson film, it delves into the concern... [More]

Animated Anti-GMO PSAs - The 'Mr. Seed' Video Educates Consumers About Organic Seeds

SCORE 4.2

Average 205 Clicks Pub: Jun 10, 16

Animated Anti-GMO PSAs

The 'Mr. Seed' Video Educates Consumers About Organic Seeds

The Clif Bar Family Foundation recently released a short film titled ‘Mr. Seed’ that warns consumers to be wary of GMOs. As it stands today, a handful of powerful companies control the... [More]

Skippable Burger Commercials - The 'Not Much Else to Say' Ad by A&W Targets Young YouTube Users

SCORE 2.7

Mild 158 Clicks Pub: Feb 11, 16

Skippable Burger Commercials

The 'Not Much Else to Say' Ad by A&W Targets Young YouTube Users

A&W’s ‘Not Much Else to Say’ commercial targets young YouTube viewers with an ad that doesn’t say very much at all. When it comes to young consumers, particularly those... [More]

Preservative-Free Chicken - McDonald's is Now Testing Preservative-Free Chicken McNuggets

SCORE 0.8

Untested 120 Clicks Pub: Apr 28, 16

Preservative-Free Chicken

McDonald's is Now Testing Preservative-Free Chicken McNuggets

Keeping pace with the current shift towards more natural ingredients, McDonald’s announced that it is now testing preservative-free Chicken McNuggets. While the new recipe is currently being... [More]