This over the top David Hasselhoff commercial is a result of the cult entertainment figure teaming up with Cumberland Farms to promote the brand's Farmhouse Blend iced coffee.
Produced by Boston-based Redtree, the ad depicts Hasselhoff parading around a beach, parasailing, yelling joyfully from mountaintops and laying with female admirers in the sand, all while singing 'Thirsty for Love.' The song lyrics were penned by Cumberland Farms' ad agency Full Contact, while the music was provided by Asche & Spencer of Minneapolis and post-production was taken care of by Boston's Peel & Eat.
The team aimed to create a cheesy summer anthem that elevated the presence of Cumberland Farms' ice coffee to a broader market. The David Hasselhoff commercial follows the previous year's ad campaign that featured cardboard cutouts of the actor.