In order to encourage healthy eating in both children and adults, the creative agency Scholz & Friends decided to redesign how fruits are most often offered on the market.
The unique inspiration for the new food branding was that of candy, which most children and many adults are naturally drawn to. Scholz & Friends decided to wrap up individual fruits in the same way that hard candies tend to be wrapped up. Using apples, oranges, figs and plums, the brand created wrappers for these fruits that resemble the vivid and playful wrapping that hard candies are usually available in.
The fruits were then boxed in packages that feature vibrant graphics and playful illustrations of the fruit that they contain.