McDonald's puts a positive spin on its iconic slogan, 'I'm Lovin' It,' by allowing its customers to pay with love for a short time. The commercial that kicked off the heartwarming promotion was aired during the Super Bowl and had a lot of people feeling warm and fuzzy on such a cold day.
The way people can pay with love varies. Customers are picked at random over the course of two weeks and are asked to call their mom to tell them they love her, do a spontaneous dance in store and even say something special to the person they came in with. This brings into focus McDonald's values in a very fun and compassionate way.
Appreciation Fast Food Payments
More Stats +/-
Everlasting Burger Photography
Groomed Fast Food Ads
Incredibly Speedy Fast Foods
Fast Food Diorama Ads
Futuristic Fast Food Shops
Free 2019 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.