McDonald's puts a positive spin on its iconic slogan, 'I'm Lovin' It,' by allowing its customers to pay with love for a short time. The commercial that kicked off the heartwarming promotion was aired during the Super Bowl and had a lot of people feeling warm and fuzzy on such a cold day.
The way people can pay with love varies. Customers are picked at random over the course of two weeks and are asked to call their mom to tell them they love her, do a spontaneous dance in store and even say something special to the person they came in with. This brings into focus McDonald's values in a very fun and compassionate way.