Chick-fil-A is launching a holiday campaign focused on people sharing time together. The campaign features, and online 'Time Shop,' as well as a pop-up in New York City. Through the online 'Time Shop,' consumers are able to make bespoke gift cards that they can give to friends or family. The gift cards are centered around different activities that people can spend time doing together. The pop-up shop is located in SoHo and it will be operational from December 4-17th.
The company also launched an animated commercial, which was shown during an NBC broadcast of the Macy's Thanksgiving Day Parade. The company launched the campaign based on survey data, which indicated that 73% of consumers wish they had more time to spend with loved ones.
Image Credit: Chick-fil-A