Mountain Dew is launching its 'Mountain Time' campaign, to encourage people to embrace the 'Mountain Time Zone' by offering opportunities to receive a free Mountain Dew soda.
From now until December 31, Mountain Dew is implementing a "geofencing promotion across the Mountain Time Zone." Individuals who enter the zone can claim a free Mountain Dew; once within the Mountain Time Zone, they can access their voucher for a free Mountain Dew by revisiting the website.
Additionally, Mountain Dew is introducing 'Mountain Dew Hauls,' a contest offering to cover moving expenses for five winners relocating to the new time zone. Winners will also receive free Mountain Dew for a year and a 'Mountain Dew Outdoor Gear' package. To enter, "participants must create a TikTok video detailing their reasons for moving to the Mountain Time Zone and their plans for outdoor activities —the video must include the hashtags #MountainDewHauls and #contest."
Image Credit: Mountain Dew
What Makes This Trend Stand Out
- Geofencing Promotions
- Geofencing technology is utilized to distribute free products within a specific geographic zone, creating localized and targeted marketing opportunities.
- Social Media Contests
- Social media platforms like TikTok are leveraged for contests that generate user-generated content and increase brand engagement.
- Time Zone Marketing
- Time zone-specific campaigns offer unique and experiential marketing by aligning promotions with regional characteristics and behaviors.
Sectors Adopting This
- Beverage Industry
- Innovative marketing campaigns like time zone engagement can revitalize brand awareness and cultivate regional loyalty.
- Digital Marketing
- Geofencing and social media integration introduce new avenues for targeted and interactive consumer engagement.
- Outdoor Recreation
- Product promotions that incorporate outdoor activities and gear can appeal to consumers' adventurous lifestyles and expand market reach.
