Category
Lifestyle
Assisted Choices
Trend cluster
Category
Premiumized
Protein
Meat & seafood products receive a premium redesign with crafted packaging.
2.8
Trend score
Trend
What is the Premiumized Protein trend?
Premiumized Protein: As a desire for organic, non-GMO foods grows, so does consumer skepticism over food products, prompting brands to rethink the way their goods are displayed. Using transparent packaging, handcrafted imagery and local heritage to give packaged products like meat and seafood a more traditional aesthetic, brands are seeking to not only convey greater transparency, but also add a more wholesome aesthetic to goods. This represents a shift toward packaging designs that allow consumers to easily identify the product as well as its organic roots and production.
Trend themes
Themes within the Premiumized Protein trend
Three behaviours holding the trend together01
Transparent Packaging
Using transparent packaging to convey greater transparency and organic roots, while also providing a more traditional and wholesome aesthetic to goods.
02
Premiumization of Food Products
The use of local heritage, handcrafted imagery and minimalist packaging to elevate meat, seafood products and deli meats and establish them as artisanal and trustworthy premium products.
03
Single Serve Portion-Controlled Meals
Packaging innovative seafood products like individually frozen fish fillets that use portion-controlled meals to appeal to busy consumers and emphasize sustainability.
Industry implications
What the Premiumized Protein trend means for industry
Where the trend changes the playbookFor
Food and Beverage Industry
The food and beverage industry can incorporate innovative packaging concepts like transparent packaging, minimalist and traditional branding and portion-controlled meals to create premium brands and appeal to conscious consumers.
For
Sustainability Industry
The sustainability industry can work with brands to incorporate sustainable practices and emphasize sustainability in their packaging designs for seafood and other food products.
For
Packaging Industry
The packaging industry can develop innovative packaging concepts like transparent packaging and portion-controlled meals to cater to the evolving needs of the food and beverage industry and meet consumer expectations.
Workshop question
What message does your branding convey to the most premium members of your target demographic?
Trend signals
Trend signals for Premiumized Protein
Trend score 2.8 out of 10, from popularity 30%, activity 45%, freshness 8%.
Popularity30%
Activity45%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Premiumized Protein trend
6 featured examples from Jan 9, 2015 to Sep 14, 2016CategoryLifestyle
Artisan Deli Meat Branding
This Example of Deli Meat Branding Hails from Ireland
The deli meat industry can utilize innovative packaging and branding strategies to stand out and appeal to the evolving tastes of modern consumers.
CategoryLifestyle
Individually Frozen Fillets
Fishpeople's Single-Serve Fish Fillets Make Portion-Controlled Meals
The sustainable fishing practices utilized by Fishpeople will push the seafood industry towards more environmentally friendly practices and supply chains.
CategoryLifestyle
Paleo Meal Kit Boxes
These Convenient Boxes from Ape Man Foods are Paleo and Vegan-Friendly
Food companies can explore the development of paleo and vegan-friendly meal kits to tap into the health-conscious consumer market.
CategoryEco
Bare Bound Branding
String Meat Packaging Minimizes Waste and Communicates Authentic Taste
Companies can explore minimalistic packaging trends to highlight the authenticity of their products, ultimately enhancing consumer experience.
CategoryLifestyle
Bold Australian Sausage Packaging
Hunsa Smallgoods Has Launched a Line of Premium Meat Sausages
Innovative packaging solutions for food brands to enhance the visual appeal and quality representation of their products.
CategoryLifestyle
Dapper Seafood Packaging
This Fish Packaging Design Aims to Meld Tradition with Modernity
This industry can explore innovative ways to merge traditional and modern elements in packaging designs to enhance brand image and attract customers.
