Premiumized Protein

Meat & seafood products receive a premium redesign with crafted packaging

Implications - As a desire for organic, non-GMO foods grows, so does consumer skepticism over food products, prompting brands to rethink the way their goods are displayed. Using transparent packaging, handcrafted imagery and local heritage to give packaged products like meat and seafood a more traditional aesthetic, brands are seeking to not only convey greater transparency, but also add a more wholesome aesthetic to goods. This represents a shift toward packaging designs that allow consumers to easily identify the product as well as its organic roots and production.
SCORE 4.3
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229,944 Total Clicks
Jan 15 - Sep 16
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MarketingLifestyleFoodBranding
Featured Examples
Artisan Deli Meat Branding - This Example of Deli Meat Branding Hails from Ireland
SCORE 5.1
Warm 4,641 Clicks Pub: Feb 22, 16
Artisan Deli Meat Branding
This Example of Deli Meat Branding Hails from Ireland
Flying Pig Ham provides a dynamic example of deli meat branding in its choice to appear artisanal and wholesome. Designed by Gerard Whelan of Brandcentral, the packaging concept for Flying Pig Ham... [More]
Individually Frozen Fillets - Fishpeople's Single-Serve Fish Fillets Make Portion-Controlled Meals
SCORE 3.8
This Year and Mild 645 Clicks Pub: Sep 14, 16
Individually Frozen Fillets
Fishpeople's Single-Serve Fish Fillets Make Portion-Controlled Meals
Tuna, salmon and rockfish are a few of the types of fish fillets that are packaged by Fishpeople in convenient individually portioned packets that are ready to be added to the grill or pan. The fish... [More]
Paleo Meal Kit Boxes - These Convenient Boxes from Ape Man Foods are Paleo and Vegan-Friendly
SCORE 3.8
Mild 1,299 Clicks Pub: Feb 8, 16
Paleo Meal Kit Boxes
These Convenient Boxes from Ape Man Foods are Paleo and Vegan-Friendly
Sold at Whole Foods stores in the Northeast US, Ape Man Foods is a brand producing delicious and nutritious raw paleo meal kits. The ready-made meal kits include various spreads and “breads,&#... [More]
Bare Bound Branding - String Meat Packaging Minimizes Waste and Communicates Authentic Taste
SCORE 3.4
Mild 8,938 Clicks Pub: Jan 9, 15
Bare Bound Branding
String Meat Packaging Minimizes Waste and Communicates Authentic Taste
The trends for product wrappers are constantly fluctuating from over-the-top to minimalist. This strategy for string meat packaging sticks to the latter, abandoning the tendency towards textures and... [More]
Bold Australian Sausage Packaging - Hunsa Smallgoods Has Launched a Line of Premium Meat Sausages
SCORE 3.3
Mild 1,836 Clicks Pub: Feb 4, 16
Bold Australian Sausage Packaging
Hunsa Smallgoods Has Launched a Line of Premium Meat Sausages
Hunsa Smallgoods is an Australian brand producing premium pork and minced beef sausages that boasts an elegant packaging concept to match. Designed by Perth-based agency Dessein, the branding and... [More]
Dapper Seafood Packaging - This Fish Packaging Design Aims to Meld Tradition with Modernity
SCORE 2.8
Mild 3,552 Clicks Pub: Apr 22, 15
Dapper Seafood Packaging
This Fish Packaging Design Aims to Meld Tradition with Modernity
This fish packaging design is a functional way to communicate the brand’s dedication to the traditional cooking methods of the product. The Peetri Lõheäri brand of seafood was given a... [More]
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