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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,332 more

Premiumized Protein

Meat & seafood products receive a premium redesign with crafted packaging

Implications - As a desire for organic, non-GMO foods grows, so does consumer skepticism over food products, prompting brands to rethink the way their goods are displayed. Using transparent packaging, handcrafted imagery and local heritage to give packaged products like meat and seafood a more traditional aesthetic, brands are seeking to not only convey greater transparency, but also add a more wholesome aesthetic to goods. This represents a shift toward packaging designs that allow consumers to easily identify the product as well as its organic roots and production.
Workshop Question - What message does your branding convey to the most premium members of your target demographic?
3.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 52 Examples:
288,206 Total Clicks
Date Range:
Jan 15 — Sep 16
Trending:
Average
Consumer Insight Topics:

Featured Examples

Artisan Deli Meat Branding
Artisan Deli Meat Branding
This Example of Deli Meat Branding Hails from Ireland
Flying Pig Ham provides a dynamic example of deli meat branding in its choice to appear artisanal and wholesome. Designed by Gerard Whelan of Brandcentral, the packaging concept for Flying Pig Ham... MORE
Individually Frozen Fillets
Individually Frozen Fillets
Fishpeople's Single-Serve Fish Fillets Make Portion-Controlled Meals
Tuna, salmon and rockfish are a few of the types of fish fillets that are packaged by Fishpeople in convenient individually portioned packets that are ready to be added to the grill or pan. The fish... MORE
Paleo Meal Kit Boxes
Paleo Meal Kit Boxes
These Convenient Boxes from Ape Man Foods are Paleo and Vegan-Friendly
Sold at Whole Foods stores in the Northeast US, Ape Man Foods is a brand producing delicious and nutritious raw paleo meal kits. The ready-made meal kits include various spreads and “breads,&#... MORE
Bare Bound Branding
Bare Bound Branding
String Meat Packaging Minimizes Waste and Communicates Authentic Taste
The trends for product wrappers are constantly fluctuating from over-the-top to minimalist. This strategy for string meat packaging sticks to the latter, abandoning the tendency towards textures and... MORE
Bold Australian Sausage Packaging
Bold Australian Sausage Packaging
Hunsa Smallgoods Has Launched a Line of Premium Meat Sausages
Hunsa Smallgoods is an Australian brand producing premium pork and minced beef sausages that boasts an elegant packaging concept to match. Designed by Perth-based agency Dessein, the branding and... MORE
Dapper Seafood Packaging
Dapper Seafood Packaging
This Fish Packaging Design Aims to Meld Tradition with Modernity
This fish packaging design is a functional way to communicate the brand’s dedication to the traditional cooking methods of the product. The Peetri Lõheäri brand of seafood was given a... MORE

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Related Examples

Bourbon-Infused Seafood Soups
Bourbon-Infused Seafood Soups
Fishpeople's Seafood Chowder is Enhanced with a Smoky Spirit Flavor
Sustainable Seafood Entrees
Sustainable Seafood Entrees
SeaPak's Lighthouse Selections Products are a More Sustainable Option
Cat-Friendly Broth Meals
Cat-Friendly Broth Meals
Fancy Feast Makes Seafood and Chicken Broth for Cats
Sustainable Tuna Products
Sustainable Tuna Products
Blue Harbor Fish Co. is Selling Sustainably Caught Wild Albacore Tuna
Seafood-Flavored Cheese Snacks
Seafood-Flavored Cheese Snacks
The New Crab Cheese Balls from Utz are Made with Crab Seasoning
Vegan Tuna Cans
Vegan Tuna Cans
Sophie's Kitchen Makes 'Toona' with the Konjac Superfood
All-In-One Breakfast Bars
All-In-One Breakfast Bars
This Paleo Breakfast Bar Has Coffee, Egg and Bacon Ingredients
Aussie Meat Pie Branding
Aussie Meat Pie Branding
Chilton's Artisan Foods is a Melbourne-Based Meat Pie Brand
Scandinavian Hot Dog Stands
Scandinavian Hot Dog Stands
Copenhagen Street Dog is a New Street Meat Stand in Brooklyn
Tater Tot-Crusted Pizzas
Tater Tot-Crusted Pizzas
The New 'Hash Bites Crust Pizza' is a Delicious Hybrid Dish
Dairy-Free Cheese Spreads
Dairy-Free Cheese Spreads
'Fauxmage' Specializes in Creating Dairy-Free "Cheese from Trees"
Paleo-Friendly Biscuits
Paleo-Friendly Biscuits
These Almond Butter Cookies are Made for Consumers Following a Paleo Diet
Egg-Cooking Toasters
Egg-Cooking Toasters
The West End Platinum Breakfast Station Readies Your Morning Meal Faster
Craft Creature Packaging
Craft Creature Packaging
This Stamped Butcher Paper Gives Every Product a Character
Paleo Eggnog Cakes
Paleo Eggnog Cakes
This Gingerbread Torte is Made with Gluten-Free Ingredients
Flavorful Parsnip Chips
Flavorful Parsnip Chips
These Raw 'Snip Chips' are Made with Coconuts and Parsnips
Hot Dog Toasters
Hot Dog Toasters
This Retro Kitchen Appliance is For Making Street Food All Year Round
Paleo Breakfast Muffins
Paleo Breakfast Muffins
These Paleo Muffins are Made with an Almond and Coconut Flour Base
Autumnal Paleo Snack Mixes
Autumnal Paleo Snack Mixes
This Healthy Snack Mix Makes the Perfect Munchies for the Fall Season
Paleo Pumpkin Dips
Paleo Pumpkin Dips
My Heart Beets's Pumpkin Hummus Recipe Does Not Contain Any Chick Peas At All
Paleo Crumb Pies
Paleo Crumb Pies
This Autumnally Appropriate Grain-Free Pie Recipe is Vegan and AIP-Friendly
Anecdotal Jerky Branding
Anecdotal Jerky Branding
The Sweet Meat Jerky Packages Each Tell a Unique & Personalized Story
Bacon-Stuffed Sausages
Bacon-Stuffed Sausages
Dunkn' Donuts is Creating a Breakfast Meat Hybrid for Morning Sandwiches
Individual Lobster Packets
Individual Lobster Packets
This P.E.I Lobster Package Boasts Sustainability and Eco Responsibility
Canadian-Chinese Sausages
Canadian-Chinese Sausages
Maple Leaf's Chinese-Style Sausages Revive a Traditional Ethnic Recipe
Classical Smoked Meat Branding
Classical Smoked Meat Branding
This British Smoked Salmon Brand Boasts Artistic Packaging
Heritage-Inspired Food Packaging
Heritage-Inspired Food Packaging
This Wine and Game Meat Products Branding Takes Cues from Biology
play_circle_filled Multi-Meat Corn Dogs
Multi-Meat Corn Dogs
This DIY Corn Dog from DudeFoods Uses Five Different Sausages
Ribbon-Wrapped Sausages
Ribbon-Wrapped Sausages
These Meats are Packed in Boxes & Sealed with a Bow-Like Label
Kimchi Hot Dogs
Kimchi Hot Dogs
This Footlong Gourmet Hot Dog Replaces Sauerkraut with Kimchi
Feminine Steak Boxes
Feminine Steak Boxes
W Steak for Kids Appeals to Mothers Seeking High-Protein Meals
Delicate Milk Tea Branding
Delicate Milk Tea Branding
This Pretty Milk Tea Packaging Design is Feminine and Organic
Occult-Inspired Juice Branding
Occult-Inspired Juice Branding
This Juice Apothecary Boasts a Chic Understated Visual Brand
Contraband Fashion Packaging
Contraband Fashion Packaging
This Streetwear Packaging is a Clever Reference to the Product
Portable Shampoo Packaging
Portable Shampoo Packaging
These Hair Product Packaging Designs are Chic and Luggage-Inspired
Crunchy Yogurt Kits
Crunchy Yogurt Kits
Alpina's Portable Snack Containers Combine Cereal and Yogurt
Adaptable Lawn Seeds
Adaptable Lawn Seeds
Gro-Sure's Aqua Gel Lawn Product Flourishes in Problem Areas, Sun and Shade
Rustic Condiment Packaging
Rustic Condiment Packaging
O Melhor do Ribatejo's Branding Celebrates Portuguese Traditions
Refreshing Frozen Ciders
Refreshing Frozen Ciders
Kopparberg Has Announced the Release of a Frozen Cider Pouch
Pie Chart Packaging
Pie Chart Packaging
Bags of This Nutritious Soup Break Down Their Food Group Contents into Slices
Convenient Seafood Dinners
Convenient Seafood Dinners
Fishpeople Brings Ease to Entrees Featuring Crab, Tuna, Salmon and Sole
Exotic Seafood Meals
Exotic Seafood Meals
Fishpeople's Entrees Mix Salmon and Tuna with Thai and Indian Cuisine
Sliced Gourmet Sausage
Sliced Gourmet Sausage
Quality Carnex Meats Are Pre-cut for the Convenience of Busy Connoisseurs
Premium Ham Packaging
Premium Ham Packaging
EXTREM's Meat Packaging Presents Gourmet Cuts of Ham
Meaty T-Shirt Packaging
Meaty T-Shirt Packaging
Johnny Cupcakes' Shirt Packaging Resembles a Fresh Cut of Meat
Sarcastic Meat Packaging
Sarcastic Meat Packaging
The Folklore and Farm Design Pokes Fun at Common Terminology
Product-Outlining Packaging
Product-Outlining Packaging
Corella Meat Branding Indicates the Exact Cut of the Animal Inside
Hatched Snack Packs
Hatched Snack Packs
Shmat Meat Packaging Has a Rough Aesthetic to Appeal to the Rugged Man
Compressed Protein Packaging
Compressed Protein Packaging
The .Zip Sublimated Forcemeat Wrappers Lighten Consumers' Loads
Regal Meat Merchandizing
Regal Meat Merchandizing
DeMaria Meat Packaging Elevates the Image of the Processed Goods
Brochette Sausage Branding
Brochette Sausage Branding
Real Meat Packaging Asserts that Wieners are Bona Fide Animal Products
Gourmet Beef Branding
Gourmet Beef Branding
El Gaucho Meat Packaging Suggests Superior Culinary Quality