Folklore and Farm decided to poke fun at the type of language usually used to describe much of people's food these days. Words like "fresh," "free range," and "organic" are commonly employed to make a brand's food seem more legitimate and healthy, but in reality there are still plenty of other harmful chemicals that still exist in the food.
Fictional animal meat was used as the main product, including items such as Sasquatch and Lochness. The more absurd the naming could get, the better, just to show how ridiculous it is that so many people are sucked into how many companies are branding their products these days. The best thing to do is read the ingredients on the back, and not trust the go-to jargon.